A concept watch with the highest percentage of recycled material ever created
Panerai is a pioneer in the world of haute horlogerie, offering new technologies, materials and proportions for its highly impacting pieces. At Geneve, we are pleased to have Panerai among our watch brands to provide our customers with the best.
Now the brand has taken one step further, transforming the watch with a view to the planet, creating a groundbreaking new piece. The new Submersible eLAB-ID™ is the watch with the highest percentage of recycled material ever created, poising Panerai to lead an environmentally aware watchmaking movement.
The innovative watch represents an unprecedented achievement in the history of the watch industry. A full 98.6% of its weight comes from materials with a high rate of recycled elements. Its case, sandwich dial and bridges are crafted in EcoTitanium™, a recycled titanium alloy that is a lightweight aerospace-grade metal made of more than 80% pure recycled content. Moreover, the Submersible eLAB-ID™ is the first watch to use 100% recycled SuperLuminova™ on its dial and hands and 100% recycled silicon for its movement escapement.
The new Submersible eLAB-ID™ is an achievement for Panerai and a tribute to the creativity and exceptional work conducted by Laboratorio di Idee, the research and development incubator behind all the company’s technical advances. Most importantly, the Submersible eLAB-ID™ presents a great opportunity for the watch industry to finally understand that it is possible to make watches almost exclusively from recycled materials and to thus decrease the need for new materials and reduce our carbon footprint.
To obtain the recycled materials needed to create a watch from scratch, Panerai had to create a new logistics chain. To do so, it invited its partners and suppliers in the watch industry and other industries as diverse as the aerospace and automotive industries on a journey of experimentation and exploration.
As distributors of Panerai watches, we are proud to have watch and jewellery brands that are concerned about making their pieces more environmentally friendly, because this is the future and we do not have another planet. Now is the time to do the right thing for the environment, and it is actions like these that enable us to do so.
