TAG Heuer’s latest pieces presented by GENEVE COMPANY

tag heuer lvmh watch week

LVMH Watch Week was held in Singapore in early January. Some watchmakers presented their newest pieces during this fourth edition, and TAG Heuer was among them. From a connected watch to a Monza, there really was something for everyone. Let’s take a closer look at the models presented at the event.

The TAG Heuer Monza Flyback Chronometer 

You are likely quite familiar with the older models in the range. The first model was released in 1976 to celebrate driver Niki Lauda’s victory in the Formula 1 World Championship. The watch now comes in a 42 mm carbon case housing a skeleton dial and sub-dials in translucent smoky blue sapphire crystal. The date window, which has a disc with a luminescent background, is located at 9 o’clock The Flyback complication allows you to easily reset the chronograph as well as measure speed and heart rate. The timepiece contains a COSC-certified movement, the Calibre Heuer 02 Fyback, with an 80-hour power reserve. 

The TAG Heuer Aquaracer Professional 200 Solargraph

Last year, the watchmaker presented its first solar-powered watch featuring its so-called Solargraph technology. At the time, it released a diving watch with a six-month power reserve that was charged by sunlight. This year, the model is back in full force in a brand new titanium version with a 40 mm case housing a partially transparent dial. And good news! We carry it on our website and at our shop!

The TAG Heuer Carrera Chronograph 60th Anniversary Edition

To commemorate 60 years of the Carrera chronograph, TAG Heuer is launching a 600-piece limited series inspired by the 1963 model. The 39 mm case holds a panda dial with a silver sunburst backdrop. The watch contains Calibre Heuer 02 with an 80-hour power reserve.

And what about smartwatches? Here you go! 

If you haven’t got the picture yet, TAG Heuer would like to stand out from its competitors with its smartwatches, so it was only natural for it to present an array of models. There is the TAG Heuer Connected Calibre E4 42 mm in black DLC-coated titanium with a sandblasted finish and the signature design of the iconic Carrera chronograph. TAG Heuer also keeps golfers in its sights with the Connected Calibre E4 42 mm Golf Edition in titanium, a model featuring Full Shot Tracking technology that will take your golfing game to the next level. Its light weight is a great advantage. There is also the TAG Heuer Connected Calibre E4 Sport 45 mm, perfect for serious adventurers and sportspeople. The barometer allows you track elevation when jogging or hiking. 

If you have any questions about any of these model, come visit us at one of our GENEVE COMPANY shops.

Five watches that are an expression of you!

Tell me what watch you wear and I will tell you what you are like! If your eyes are the mirror of your soul, your wristwatch can also be the mirror of your personality! At Geneve Company, we will help you choose the perfect model.

With the advent of the smartwatch, the wristwatch has become a stylish accessory as well as a practical and lightweight way to keep you on time. However, in the professional world, the wristwatch remains essential and acts as a symbol of nonverbal communication that reveals to those around you both your style and your personality. So, choose a timepiece that best expresses who you are – there are many brands to choose from! Here are five timepieces available at Geneve Company that are highly coveted in the world of luxury watches.

Elegant and classic with PATEK PHILIPPE

Renowned for having been chosen by royalty like Queen Victoria and Prince Albert, a watch by the Swiss brand Patek Philippe conveys a classic, elegant and traditional look with a watch passed down from generation to generation! 

Practical and casual with OMEGA

If you lead a very active lifestyle, go with an Omega, a durable, quality, Swiss luxury watch designed for accurate timekeeping to effectively withstand a hyperactive life a la James Bond, an iconic Omega figure. We will go on to presume that you are all about action and performance!

Chic and bold with CHOPARD

Founded by Louis-Ulysse Chopard in 1860 with a bracelet watch for women and a pocket watch for men, Chopard’s unique designs will imbue you with classic and sophisticated style!

Sporty and adventurous with TAG HEUER

The first watch brand to travel into space, this Swiss brand is popular with race car drivers. Its most expensive model was sold to the famous driver Steve McQueen in 2012 for $799,500.

Classy and understated with BREITLING

Originally designed for aviation, this Swiss brand quickly became popular with its now-iconic emblematic chronometers. With a Breitling on your wrist, you will be the person who expresses class and luxury in beautiful simplicity.

Did you know?

“Time is money” is an expression dating back to the mid-18th century attributed to Benjamin Franklin. In his work Advice to a Young Tradesman, Benjamin Franklin wrote, “Remember that time is money”. While there are many translations in many languages, the expression always means the same thing: use your time wisely to earn the most money!

TAG Heuer joins forces with Porsche

The watchmaker and the German carmaker launch a stunning new watch together

The brands announced the launch of the TAG Heuer Carrera Porsche Chronograph, the first tribute to the historic partnership between the two companies. It marks the start to a long-term cooperation that will range from competitions to product development.

The limited edition is available exclusively at Geneve Company

Both TAG Heuer and Porsche have a rich history and a reputation for innovation. But they are also known for their use of cutting-edge technology, their dynamic, free-spirited mind-set and their gift for design excellence.

For over half a century, their respective histories have been intertwined in intricate and fascinating ways. It could no doubt be argued that the legacies of both brands show certain similarities evident in retrospective, including the very founding of the companies, which in both cases is thanks to a self-taught entrepreneur.

Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations forever changed their respective fields. Heuer was responsible for the production of the first chronograph; Porsche invented the electric wheel-hub engine.

The TAG Heuer Carrera Porsche Chronograph is an extraordinary example of coordination, cooperation and collaboration

Based on the design of the TAG Heuer Carrera Sport Chronograph with its characteristic tachymeter scale engraved on the bezel, the new model incorporates features inspired by the essence of Porsche design. The captivating chronograph combines two icons of performance, quality and innovation, managing to bring together the worlds of Porsche and TAG Heuer in a way that exhibits the excellence of both brands while staying true to their essence.

The bezel features a Porsche inscription engraved with the same unmistakable font also used on the indexes. The watch uses the colours red, black and grey for all its elements, while the transparent sapphire crystal case back allows admirers to observe the oscillating weight that has been redesigned as an affectionate nod to the iconic Porsche steering wheel and features printed Porsche and TAG Heuer inscriptions.

The dial boasts an asphalt effect created especially for this model that reflects a passion for the road, and the Arabic numerals recall the numbers on the dashboard of stunning Porsche sports cars.

The bezel features an engraved red Porsche inscription

The outstanding model is completed inside by the in-house Calibre Heuer 02 movement, which builds up an impressive 80-hour power reserve.

Moreover, since it is a special edition watch, the TAG Heuer Carrera Porsche Chronograph is delivered in a specially made box featuring a style and colours to match the stunning watch contained inside.

The pioneering watch is set on a soft strap in luxurious calfskin that echoes the Porsche interior


Movement: Automatic Calibre Heuer 02.

Case: Diameter of 44 mm. Crafted in polished and fine-brushed stainless steel.

Crown: In stainless steel at 3 o’clock, with a red band.

Water resistance: 100 metres (10 bar).

Dial: Grey with asphalt effect.

Counters: At 3 o’clock: black azurage minute chronograph counter with a red-tipped rhodium-plated hand.

At 6 o’clock: black azurage seconds chronograph counter with a rhodium-plated hand.

At 9 o’clock: black azurage hour chronograph counter with a red-tipped rhodium-plated hand.

Date indicator at 6 o’clock.

Strap: Embossed black calfskin with hand stitching, black calfskin lining.

Available at Geneve Company