Water covers 71% of the Earth’s surface, and it is estimated that some 70% of freshwater is used for agriculture. According to the FAO, one in five developing countries is expected to have water scarcity problems by 2030, which is why it is so important for us to become aware of the situation and start acting.
At Geneve Company, we support all brands that do their part in the area of sustainability. As a result, we want to give them the visibility they need to spread the word about the good work they do for our planet. Any help now is needed, and we must all realise what we have done to the Earth so that we can somehow remedy this wrong.
Industry currently consumes 20% of water, using it in refrigeration and transport and as a solvent in a wide variety of industrial processes. This liquid is essential for the origin and survival of the vast majority of life forms on our planet. Rivers are a crucial part of society – they help us irrigate crops and provide us with drinking water and an array of foods that humans need.
One of the watch brands that addresses this challenge with rivers is Oris. The watch manufacturer is continuing its mission to bring about Change for the Better through a partnership with Seoul KFEM, a member of the Korea Federation for Environmental Movements. The mission at Oris is to help clean, protect and restore the world’s water, the source of life. To do so, it launched the Oris Hangang Limited Edition.
“With every passing year, we grow more passionate about our mission,” says Oris Co-CEO Rolf Studer. “Conserving the world’s water is critical; it’s also possible if we work together. That’s the underlying message behind the Oris Hangang Limited Edition and every piece we create with our partners.»
The Hangang Limited Edition is a watch that brings attention to the difficulties facing the Hangang River. It is the second longest and most important river in South Korea, supplying water to Seoul’s 10 million residents. But years of neglect have left it dirty, polluted and in desperate need of restoration.
The watch is based on the high-performance Oris Aquis and shares the same function and performance profile. It comes with a 43.50 mm stainless steel case with a unidirectional rotating bezel for safely recording dive times.
Sales from the 2,000-piece limited edition watch will help fund the Hangang clean-up project
The deep green colour on the ceramic bezel and the dial are inspired by creek waters found at the source of the Hangang. The piece is powered by an automatic movement that also drives the watch’s small seconds and circular date window. The case back is engraved with a map of the course of the Hangang across Korea and the limited edition number.