10 THINGS NOT TO DO WHEN WEARING A WATCH

Wearing a watch is something that goes beyond a simple gesture. It could be considered a kind of art. To make it easier we are going to show you 10 tips that should not be done when we want to wear a watch. In order to show elegance and style. 

1.- WATCH OVER THE SLEEVE OF THE SHIRT

Discussions aside, this is unanimous and not open for discussion. The watch is designed to be worn under the sleeves, it will only be displayed when arm movements are made. 

2.- CHECK THE TIME IN THE MIDDLE OF AN APPOINTMENT

The time is always looked at discratically. At no time do we want to show our companion that we are in a hurry or need to leave. This can lead to misunderstandings or discomfort. 

3.- TALK ABOUT YOUR WATCH

Talking about watches is something very specific, unless you are both watch lovers and this world is a topic to avoid. 

4.- A DISPROPORTIONATE WATCH

Tell me what you brag about and I’ll tell you what you lack. A watch of disproportionate dimensions is synonymous with lack of confidence or a desire to hide insecurities. 

5.- LEATHER STRAP WHEN IT’S HOT

The leather bracelet is an elegant option, but in extreme heat the sweat deteriorates the material. You should always know which bracelet to wear in more extreme conditions. Opt for a steel bracelet. 

6.- ILL-FITTING WATCH

You must wear the watch just before the protruding ulna bone on the outside of the wrist. In order to obtain comfort and elegance, it is adjusted so that it is neither droppind nor too tight. 

7.- BEING LATE

Arriving late? Never, lack of respect and bad manners. Let’s not forget that the watch is there to tell the time, it is not a simple accessory. 

8.- WEAR YOUR WATCH ON THE LEFT

Nowadays it doesn’t matter the fact you wear it on the right or the left. No more rules! But be careful not to choose your dominant hand, for optimum comfort and reading. 

9.- WINDING YOUR WATCH

Wearers of mechanical watches with manual winding know that a watch is always wound after it has been removed from the wrist. A simple gesture that avoids exerting unnecessary pressure on the stem and crown.

10.- Wear your watch with an evening dress

-Baroness Rothschild-

“when you  celebrate, time stands still”

This is something that does not apply to men. But never forget, in the case of a lady, she should always do as she pleases. 

These small tips are tips for the correct use of wristwatches. We hope they can help you and above all make you enjoy your favorite timepieces more. 

Discover more of our watches on our website.

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TAG HEUER CARRERA

FINALLY, A WATCH AT THE HEIGHT FROM THE GRAY MAN

This watch is designed for those who live at 100 per hour, the Tag Heuer watch Carerra braves the borders of watchmaking. 

IN LIFE, EVERYTHING IS PLAYED ON ONE HANDLE OF SECONDS

A watch in a classic style, with an automatic movement, a diameter of 39 mm and a box made of steel. The bracelet colour is black and the sphere is silver. 

This watch is the perfect combination of elegance and performance. The perfect one if you want to go on a date or in an adventure

A WATCH FOR EXTREME SITUATIONS: FROM CAR CHASES TO MEETING FRIENDS

A watch with remarkable features. Automatic movement, a diameter of 42 mm and a steel case. The bracelet is made of steel and the colour of the dial is dark blue.

Elegance and adventure come together to give shape to this elegant piece of watchmaking

IN THE HEAT OF THE MOMENT OF THE MOMENT, ALWAYS WITH STYLE

Another elegant timepiece from the Tag Heuer part of its Carrera range. A watch with an automatic movement, a 44 mm diameter and a steel case for reinforcement. The bracelet is black as is the dial.

Tag Heuer is one of the great watch brands of our time. It has been one of the greats since its beginnings. Now, on the occasion of the premiere of the film «Gray Man», the Tag Heuer Carrera has been launched once again. This time with Ryan Gosling. 

To discover other models from the Carrera range or the Tag Heuer brand, simply visit our website.

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PEQUEÑO PASO PARA EL HOMBRE, UN GRAN PASO PARA OMEGA

SOBRE OMEGA

Omega es una marca con más de un siglo de historia, nació en 1848 de la mano de su fundador, Louis Brandt. Tanto la marca como su fundador han vivido grandes acontecimientos como las dos grandes guerras. 

En 1917, La RAF británica y luego el ejército norteamericano después, eligieron Omega para equipar a sus unidades de combate. Fue precisamente en esa época cuando se popularizó el uso de relojes de pulsera en detrimento de los de bolsillo, una tendencia de la cual ya no habría escapatoria.

SPEEDMASTER

En 1957, se presentó el primer modelo del speedmaster, el destino tenía preparado para él un papel muy especial en uno de los mayores acontecimientos de la humanidad. 

Justo antes de la crisis de los años 70 ocurrió algo que nadie, ni Omega, esperaba. Durante los años 60, plena carrera espacial contra la URSS, la NASA necesitaba encontrar un reloj fiable y que sobre todo resistiera las condiciones extremas que se iba a encontrar en el espacio. 

El 1 de marzo de 1965, el único reloj que superó las pruebas fue: El Speedmaster. Desde entonces fue adoptado por la NASA como “Reloj certificado oficialmente para todas las misiones tripuladas”. A raíz de esto, Omega, empezó a añadir la expresión “Professional” en la esfera debajo de Speedmaster. 

Pero fue en 1969 cuando el Speedmaster adoptó -o más bien se le asignó- el mote por el que hoy es más conocido. El 19 de julio de ese año el mundo asistía boquiabierto y en directo al primer alunizaje de un ser humano y, aunque todavía hay encendidas discusiones sobre si esas imágenes eran reales o grabadas en la Tierra por Stanley Kubrick, lo cierto es que dio origen al grabado que desde entonces lleva inciso en su tapa trasera:«First and Only Watch Worn on the Moon»: el Moon. el Omega Speedmaster Moon.

SPEEDMASTER MOONWATCH

Omega se ha inspirado en el estilo de la 4ª generación del Moonwatch, comúnmente conocida como ST 105.012; que fue utilizada en la Luna por los astronautas del Apolo 11, en 1969.

La actualización más significativa llega con el movimiento Co-Axial Master Chronometer calibre 3861. Este nuevo mecanismo asegura que el Moonwatch no se verá afectado ni siquiera por los campos magnéticos más extremos, que alcanzan los 15.000 gauss.

El brazalete presenta un diseño renovado con 5 eslabones arqueados más parecido al de los modelos históricos. Frente al brazalete de años anteriores, el eslabón central es más estrecho y corto lo que transmite la sensación de mayor refinamiento en la muñeca. También se ha rediseñado el cierre que incluye un logotipo OMEGA pulido sobre una cubierta con acabado satinado.

Descubre más sobre el moonwatch en nuestra web.

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THE BIG 5 OF THE DIVING WATCHES BRANDS

The primary use of dive watches is far less important to their owners today than it was in the past. This does not make dive watches and their brands any less interesting. 

In this article we are going to expose which ones are these brands:

OMEGA

Rolex

BlancPain

Panerai

Doxa

For the following we are going to focus on the brands OMEGA and Panerai.

OMEGA

One of the leading brands of diving watches is, and always has been, Omega, which launched the Omega Marine in 1932. At the time, the water resistance of the watches was at most splash proof, it was the first watch that could be worn underwater. The Omega Marine was immersed in Lake Geneva to a depth of 73 meters (240 feet) and then tested in a pressure chamber where it withstood a depth of 135 meters (443 feet). This experience gave the brand the impetus to develop water-resistant watches, making Omega one of the leading brands of diving watches. The popularity of scuba diving in the years following the Second World War made this period the first era of modern diving watches. Omega launched its famous Seamaster 300 in 1957 as part of its Speedmaster, Railmaster and Seamaster trilogy. This timepiece became a cult watch and is still the inspiration for the current Seamaster 300 collection. Today, Omega continues to develop advanced diving tools for professional divers.

PANERAI

Panerai is also a famous name in the world of diving watches. In the first half of the 20th century, Panerai earned a reputation as the official supplier of marine instruments to the Italian Royal Navy, as well as watches for the army’s combat divers. The timepieces manufactured by Panerai in the 1930s for the Italian Navy are still very popular among diving watch enthusiasts today. For the record, all of these dive watches were designed and manufactured by Rolex. With their oversized cushion-shaped cases and minimalist dials with large numerals, these watches we know today as Radiomir still stand out today.

Diving watches are classics among watchmaking history, they’re still trendy nowadays. 

Discover more diving watches in our website

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WHAT MAKES IT ART

What are complications?

The word complication indicates something that is considered complex or difficult. As
regards watchmaking, a complication consists of additional functions that complement a watch.

What difference does a complication make?

These features added to a watch represent a serious challenge to skilled watchmakers who have to incorporate them in spaces as small as a wristwatch case.
The more functions a watch has, the more complicated it will be to manufacture.
Today, complications add value to watches and directly affect their price. There are many different types of complications, including chronograph, power reserve, tourbillon, etc.
Here we are going to focus on the tourbillon, the GMT and the chronograph.

Tourbillon

What is a tourbillon? In basic terms, it is a feature that improves the accuracy of mechanical watches by offsetting the effects that gravity can have on certain parts of the movement when the watch changes position.

Tourbillon watches feature a tourbillon carriage that is often visible on the watch’s face.

One example is this Jaeger-LeCoultre…

GMT

This is a very useful complication, especially for frequent travellers, as it makes it possible to quickly see the time in the place you are visiting and at home. GMT stands for “Greenwich Mean Time”, thus giving meaning to the world time function. 

GMT is the mean solar time at the Royal Observatory in Greenwich, London, which marks the Prime Meridian that runs from the North Pole to the South Pole.

This Panerai features a tourbillon as well as a GMT function…

Chronograph

It is used to measure short time intervals. To do so, a watch with a simple chronograph has two push-buttons, one on each side of the crown, that are used to start, stop and reset the measurement. 

There are other kinds of chronographs: 

  • Mono-pusher: three actions are performed with a single push-button
  • Rattrapante: allows you to time different events that start but do not stop at the same time.
  • Flyback: allows the chronograph hand to return to zero and restart immediately by pressing the push-button once. 

The SEAMASTER below has a chronograph…

The world of watches is extensive and complex, which is why timepieces are considered highly complex works of art. 

Discover many more models with complications on our website

THE REAL AVIATION WATCH

NAVITIMER 2022

This year marks the 70th anniversary of Breitling’s legendary watch, and the occasion sees a completely revamped collection featuring a striking color palette, modernized styling and unforgettable journeys.

Throughout Breitling’s 70-year history, its first aviator watch has been loved by aviators and trendsetters alike. From major celebrities to an astronaut have worn this legendary timepiece.

On this occasion, tribute is paid to this legend in the world of watchmaking.

EVOLUTION OF THE MODERN RETRO STYLE

In creating this Navitimer, its DNA has been retained with original and recognisable aspects of the icon. With its circular slide rule, baton indexes, trio of chronograph counters and notched bezel for easy handling.

This time, the watch is available in several sizes: 46, 43 and 41 mm. Two case materials: stainless steel or 18-carat red gold. Different straps: semi-gloss alligator leather or seven-row metal.

Emphasis should be placed on its colors; blue, green and copper. It is these new colors that define the new dial options. 

In addition to all these details that make you fall in love, there is a singularity that awakens nostalgia and that is the return of the AOPA wings to their initial position at 12 o’clock.

DISCOVER THE NEW COLLECTION

THE NAVITIMERS

2022 is looking very good for the Breitling brand, especially after the return of the legendary Navitimer model, which has been completely revamped and modernized.

Discover more models of the Navitimer on our website

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HA LLEGADO LA HORA DE SUMERGIRSE ESTE VERANO CON LOS MEJORES RELOJES

Se acerca el verano, todos sabemos que significa eso: sol, playa, calor, arena, algún que otro mojito y sobre todo aventura y viajes. Es muy cierto que a la hora de hacer la maleta para estas fechas debemos seleccionar cuidadosamente qué nos vamos a llevar. ¡IMPORTANTE! ¿Qué no debe faltar? Pues como no, un reloj capaz de aguantar las aventuras, sobre todo las acuáticas. Existen cientos de modelos de relojes acuáticos… pero solo aquí te presentamos los mejores. 

¿QUÉ MARCAS TE RECOMENDAMOS? 

En primer lugar, todas son de origen Suizo, como no. Como muchos sabréis, os vamos a presentar marcas que son de las más grandes. Las marcas son: OMEGA y TAG HEUER.

OMEGA

El seamaster de Omega, con una resistencia al agua de 30 bares es decir que puede llegar a una profundidad de 300 metros. 

Este modelo es diferente, es uno de los emblemáticos pero al contrario que el anterior cuenta con una resistencia de hasta 150 metros de profundidad. 

Uno de los buques insignia, el seamaster aqua terra, este reloj es como el anterior pero más refinado, aguanta una profundidad de 150 metros. 

TAG HEUER

Negro como las profundidades, elegante y listo para acompañarte en tus aventuras, aguanta hasta 300 metros de profundidad.

El aquaracer de 35 mm, una opción más que segura y acertada, listo para acompañarte hasta un profundidad de 100 metros. 

Ahora os presentamos una versión más refinada del aquaracer, cadena metálica mezclada con un negro elegante. Esta pieza va a acompañarte hasta los 100 metros de profundidad. 

Esta ha sido una pequeña selección de ciertos modelos que deberías plantear llevarte si te vas de vacaciones. Son relojes elegantes, finos y sobre todo resistentes, aguantan cualquier envite y profundidades que a lo mejor ni te planteas bajar, pero si lo haces aguantarán contigo. 

Para más información no dudéis en entrar en nuestra página web de

Genèvecompany 

MAY 2022: THE LATEST FROM OMEGA

The year 2022 is full of great new pieces for watch lovers. It looks like it is going to be a year of accomplishments and achievements for Omega. April marked the arrival of the new Speedmasters, the Speedmaster 57 and the Moonshine Gold. Now we are welcoming the new Constellation 28 presented by none other than actress Zoë Kravitz, aka Catwoman in the new The Batman film. Other additions are the Constellation Co-Axial Master Chronometer 36 and the new 007-edition Diver 300m Co-Axial Master Chronometer 42 mm.

THE CONSTELLATION 28 MM

This work of art from the 5th generation of the iconic Constellation models is distinguished by its finesse and femininity. It features slimmer claws, refined bezels and exquisite bevelling along the edges of the case and bracelet, making the piece look more compact and streamlined. The skeletonised hands and hour markers on each new Constellation 28 mm model are crafted in 18-carat white gold. Each model in the collection has its own personality expressed through vibrant colours on the dial and a matching bezel. Their beauty is also the result of the pastel colours. 

CONSTELLATION CO-AXIAL MASTER CHRONOMETER 36 MM

The timeless, stunning design of this Omega Constellation stands out with its famous half-moons, the “claws” on the case and its iconic mono-rang bracelet.

It is crafted out of 18-carat Sedna gold and measures 36 mm in diameter. It features a bezel engraved with Roman numerals, a blue sun-brushed dial with a date window at 6 o’clock, and hands, Omega logo, Constellation star and hour markers made out of 18-carat Sedna gold.

DIVER 300M CO-AXIAL MASTER CHRONOMETER 42 MM

This watch, this work of art, is identical to the watch worn by 007, Daniel Craig, in the film No Time to Die. Measuring 42 mm in diameter, it is made out of strong yet lightweight grade 2 titanium and features a «tropical» brown aluminium bezel ring and dial. 

It is slightly slimmer than standard Diver 300M models, because of the convex shape of the sapphire glass, and comes with a brown, grey and beige striped NATO strap with 007 engraved on a titanium loop.

Omega continues to be a top player in 2022 with its constant release of new models. 

For more information, get in touch with us to learn more about these models.


Geneve Company presenta las novedades de Panerai

El mes pasado, organizamos el primer evento de Panerai en las Islas Canarias. Esta exposición privada se celebró en el lujoso Hotel Santa Catalina. Al acto asistieron invitados de excepción, entre ellos el director español de Panerai. Sin duda, la oportunidad perfecta para hacerles descubrir las últimas innovaciones relojeras de la marca italiana.

Las colecciones y creaciones en el punto de mira

El 22 de marzo, celebramos las últimas creaciones de Panerai. Si no tuvo la oportunidad de asistir a nuestro evento, este artículo le ofrece la posibilidad de descubrir algunos de los modelos presentados ese día.

RADIOMIR 1940 3 DAYS ACCIAIO

En 1916, Officine Panerai presentó una patente para una sustancia llamada «Radiomir», un material luminiscente a base de radio. Veinte años más tarde, Panerai fabricó diez prototipos para los buzos de la Marina Real Italiana, un modelo que más tarde se conocería como Radiomir, por el material patentado inventado por Panerai.

SUBMERSIBLE 42

Panerai se asocia históricamente con el mundo del mar, y el océano es el terreno de juego natural de la marca.

Los relojes sumergibles se inspiran en el diseño del Egiziano, fabricado para la Marina egipcia en 1956. El primer Panerai Submersible para el público civil se presentó en 1998, con caja de acero de 44 mm, bisel giratorio unidireccional y resistencia al agua hasta 300 metros.

En la actualidad, los relojes Panerai Submersible presentan un diseño atrevido y un bisel giratorio unidireccional.

LUMINOR 8 DAYS POWER RESERVE

La colección Luminor es el núcleo de Panerai, con una amplia gama desarrollada por funciones y materiales.

Luminor se centra en los modelos icónicos de Panerai, cuyas cajas se inspiran en los modelos históricos de los años 50 y hoy representan la esencia de Panerai y un símbolo del diseño italiano. La característica clave de estos relojes es el icónico y patentado dispositivo de protección de la corona con palanca, que hace del Luminor uno de los relojes más reconocibles del sector.

LUMINOR DUE 42

La nueva colección LUMINOR DUE es un nuevo capítulo en la historia de Panerai.

Una nueva caja, fielmente inspirada en las líneas del clásico Luminor de los años 50 pero sutilmente rediseñada, entra en la historia de Officine Panerai. Una vez más, el diseño italiano y la experiencia técnica relojera suiza se unen para renovar la historia de una marca única en el panorama de la relojería deportiva internacional.

He aquí un repaso del evento en imágenes:

También puede encontrar fotos en nuestras redes sociales @genevecompany.   

Permanezca atento a futuros eventos, le mantendremos informado a través del blog.  

Pantone® X IWC Schaffhausen

Color is one of the characteristics that make us choose one watch over another. This year, the famous Swiss watchmaker IWC Schaffhausen has teamed up with Pantone® to create some unique timepieces. Let’s discover the models unveiled at Watches and Wonders 2022.

IWC Woodland

This color, we are sure, will make many people fall in love with it. This deep green is inspired by the suits of elite pilots and the forest landscapes of the TOPGUN flying school. The watch is equipped with the IWC Manufacture Caliber 69380, which ensures accurate timekeeping measurements up to 12 hours. This movement is robust, precise, and reliable.

IWC Lake Tahoe

The color of Lake Tahoe is inspired by the typical winter white of the Lake Tahoe area. This area is often used for training by naval aviators. The 44mm white ceramic case contrasts perfectly with the black dial and hands. Like the previous timepiece, this model is also equipped with the IWC Manufacture Caliber 69380.

IWC Mojave Desert

It is the location of the TOPGUN flight school that made this color possible. Indeed, this sandy color is inspired by the desert landscape that can be seen around China Lake. The Mojave Desert is equipped with the IWC 52615 movement, which has been designed to withstand extreme conditions. With its exceptional resistance to magnetic fields and a power reserve of up to 7 days, this watch is intented for the modern adventurer.

IWC Ceratanium®

This not-quite-black is mesmerizing thanks to its matte appearance. The new Ceratanium® material has an ultra-sophisticated manufacturing process. Behind this black envelope is the IWC Calibre 69385, an extremely robust, reliable and precise chronograph movement.

IWC Jet Black

This model features a deep, matte black color that is inspired by the technical components of modern jet aircraft. The watch is equipped with Caliber 82100 which gives it a nice 60-hour power reserve.

Discover also our other collections from IWC Schaffhausen:

IWC Aquatimer

This collection plunges us into the depths of the sea with their professional diving watches. The Jacques-Yves Cousteau chronograph is the flagship of the collection. 

IWC Da Vinci

Elegantly designed and timeless, IWC’s Da Vinci watches combine exquisite horological complications in models unlike any other.

IWC Ingenieur 

IWC Ingeniuer watches were born in the year 55 as a tribute to technical ingenuity. A collection marked by a robust and sporty style, with a high level of technical details.

IWC Pilot’s 

These watches were the precursors of the cockpit style for classic aviation watches. They are renowned worldwide for their extraordinary precision and interior technology.

IWC Portofino 

Discover the timeless charm of the Mediterranean lifestyle with IWC Portofino watches. Discretion, elegance and good taste in a complete collection for men and women.

IWC Portugieser

The Portugieser models are IWC’s most representative and emblematic timepieces. A collection of distinctive timepieces based on the highest watchmaking technology.

You want to know more about a particular model? Geneve Company remains at your disposal for any request.

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