This year marks the 70th anniversary of Breitling’s legendary watch, and the occasion sees a completely revamped collection featuring a striking color palette, modernized styling and unforgettable journeys.

Throughout Breitling’s 70-year history, its first aviator watch has been loved by aviators and trendsetters alike. From major celebrities to an astronaut have worn this legendary timepiece.

On this occasion, tribute is paid to this legend in the world of watchmaking.


In creating this Navitimer, its DNA has been retained with original and recognisable aspects of the icon. With its circular slide rule, baton indexes, trio of chronograph counters and notched bezel for easy handling.

This time, the watch is available in several sizes: 46, 43 and 41 mm. Two case materials: stainless steel or 18-carat red gold. Different straps: semi-gloss alligator leather or seven-row metal.

Emphasis should be placed on its colors; blue, green and copper. It is these new colors that define the new dial options. 

In addition to all these details that make you fall in love, there is a singularity that awakens nostalgia and that is the return of the AOPA wings to their initial position at 12 o’clock.



2022 is looking very good for the Breitling brand, especially after the return of the legendary Navitimer model, which has been completely revamped and modernized.

Discover more models of the Navitimer on our website

Geneve company

Gem setting

In jewellery making, stone setting is a technique where stones or diamonds are mounted on a piece of jewellery. This task is performed by a gem setter. The mounting of a piece of jewellery holds the stone in place. The specific tool used by the setter to set stones is called an onglette graver.

The main types of stone settings

Claw setting

You have probably already heard about the claw setting, also known as the prong setting. Indeed, it is the most widely used technique, particularly for solitaire rings, as it accentuates the beauty of the stone. This type of setting consists of mounting a stone between several claws or prongs. The prongs hold the stone and are then folded down slightly over the top of the stone to hold it in place. The prongs are subsequently smoothed and shaped using a file. Stones are usually set in four prongs; however, there can be anywhere from two to eight prongs.

Invisible setting

This type of setting is most often used on rings with calibrated stones. In an invisible setting, the stones are set so that there is no visible metal holding them in place.

Channel setting

In a channel setting, the stones are set on a track between two parallel metal strips. Gemstones used in this type of setting must be resistant, which means that they are often square, round, oval or baguette shaped. Diamond wedding rings frequently feature this type of setting.

Bezel setting

In a bezel setting, the stone is surrounded by a strip of metal. The setter wraps the metal around the stone using a hammer and punch, leaving a small border rising above the stone known as an edge. Sometimes the metal does not wrap entirely around the stone, in which case it is known as a half-bezel or semi-bezel setting.

Grain or pavé setting

In a grain or pavé setting, a large number of small stones are mounted very close together using tiny prongs, resulting in a «paved» effect. The tiny prongs used in this setting are known as beads.

Flush setting

Also known as gypsy setting, this setting technique is good for rounded surfaces. The stones are set into a hole into the metal and the metal is then hammered down to the secure the gemstone. As its name suggests, stones in this type of setting sit flush with the metal.

Bar setting

In a bar setting, the stones are set next to each other between two metal bars. However, this can be a problem if you want to reduce the size of the stone, as this will loosen the bars and the stone will fall out.

Tension setting

In a tension setting, the pressure of the metal band holds the stone in place. This setting makes it appear as if the stone is floating between the two pieces of metal.

If you love learning about different setting techniques, come to the shop and discuss them further with us.

Grand Prix d’Horlogerie de Genève 2021

A little history

The Grand Prix d’Horlogerie de Genève is a foundation that was created in 2011 that promotes the watchmaking art. Every year in November, it organises an awards ceremony in Geneva, Switzerland.

Any watch brand can participate with watches that are commercially available after March and before the end of October of the current year. They simply send an end entry form and present one or more watches.

The award given to winners of the Grand Prix d’Horlogerie de Genève resembles a hand, which symbolises the knowhow and mastery that is essential in the watchmaking crafts. It was created by the Genevan painter and graphic designer Roger Pfund.

GPHG 2021

The winners of GPHG 2021 was released on the 4th of November.

This year, Bulgari CEO Jean-Christophe Babin took the “Aiguille d’Or” Grand Prix at GPHG 2021 for the brand’s Octo Finissimo Perpetual Calendar.

Other awards won

The Grand Seiko Hi-Beat 36000 80 Hours Calibre 9SA5 model by Seiko won the Men’s Watch Prize. This marvel combines a striking dial with a state-of-the-art manufacture movement.

MB&F did not fall short this year, as the brand won not one but two awards. The first was in the “Men’s Complication» category for its LMX Titanium with a hand-winding mechanical movement.

The second prize was in the “Artistic Crafts” category with the “Around the World in 80 Days” model.

Chopard was also one of the lucky ones. The brand won the “Jewellery Watch» prize with its Flower Power model. A jewel crafted by the artisans at Maison Chopard that honours the Paradise theme.

Even more

– LADIES’ COMPLICATION WATCH PRIZE: Van Cleef & Arpels Lady Féerie Watch


– ICONIC WATCH PRIZE: Audemars Piguet Royal Oak “Jumbo» Extra-Thin

– TOURBILLON WATCH PRIZE: De Bethune DB Kind of Two Tourbillon

– CALENDAR AND ASTRONOMY WATCH PRIZE: Christiaan Van Der Klaauw CVDK Planetarium EiseEisinga

– MECHANICAL EXCEPTION WATCH PRIZE: Piaget Altiplano Ultimate Automatic

– CHRONOGRAPH WATCH PRIZE: Zenith Chronomaster Sport

– DIVER’S WATCH PRIZE: Louis Vuitton Tambour Street Diver Skyline Blue

– “PETITE AIGUILLE” PRIZE: Tudor Black Bay Ceramic



– AUDACITY PRIZE: Louis Vuitton Tambour Carpe Diem

– INNOVATION PRIZE: Bernhard Lederer Central Impulse Chronometer

– SPECIAL JURY PRIZE: Dubai Watch Week

Discover our watches at our Geneve Company boutiques.

A diamond for everyone

They say that diamonds are a girl’s best friend…

To have a diamond is to treasure a moment and make it an everlasting magical memory. Its strength and its regard throughout the world make it the most highly sought after mineral when in search of the perfect piece of jewellery. It represents wealth, clarity and abundance.

At Geneve Company, we love this stone and have an array of pieces with diamonds in different shapes. Each stone has very specific features that we should all know, and that is where the 4Cs of diamonds come into play.

Bangle bracelet in 18-carat white gold and 1.87 ct. in diamonds
  • Carat

Carat weight, abbreviated as ct., measures a diamond’s size. The more it weighs, the larger it will be and the more valuable it will be.

  • Clarity

Because diamonds are of natural origin, they have small imperfections called inclusions. The fewer the number of inclusions in the stone, the higher its quality.

  • Cut

This characteristic reflects a diamond’s sparkle. It will depend on a jeweller’s expertise, since the cut will determine how well a diamond’s facets interact with light.

  • Colour

Most diamonds come in shades ranging from white to yellow. A diamond with the least amount of colour is in fact the most valuable.

When these shades are more intense, the stone is referred to as a fancy diamond.

Earrings in 18-carat white gold and 1.43 ct. in diamonds

Types of diamond cuts


Traditionally square, but sometimes rectangular, princess-cut diamonds always have four corners.


This romantic shape is perfect for expressing love.


Oval diamonds are longer than they are wide.


Triangular diamonds with three equal sides, which can be curved or straight.


These diamonds have a pointed end and a rounded end.

Some of our pieces where diamonds take centre stage are these beautiful necklaces:

Necklace with pendant by Geneve featuring 0.12 ct. in diamonds and a 2.32 ct. pear-cut aquamarine diamond.

Necklace with pendant by Geneve featuring 0.05 ct. in diamonds and a 0.92 ct. oval-cut diamond

Visit our website to view our pieces of fine jewellery with diamonds. You can purchase them on the website or visit our shops to learn more about the diamonds in our pieces.

Jewellery for summer

Summer holidays are another opportunity to show off our best jewellery

3 minute read

At Geneve, we have been working in the jewellery sector for 30 years, and from generation to generation, we have been passing on our fine jewellery expertise within the family. We are also fortunate to distribute and carry at our shops an array of jewellery makers that have our support.

Summer is no exception when it comes to wearing jewellery; rather, it is the perfect chance to fall under the spell of one of our pieces. The collections by Geneve include a wide range of bracelets, earrings, rings and necklaces made from the finest materials such as yellow gold, white gold, rose gold, and much more.

Here is a selection from the Geneve collection so that the sun is not the only thing shining this season:

Geneve bracelet in 22-carat rose gold with white diamonds, ideal for a rendezvous next to the sea

Elegant necklace featuring a 0.80-carat tanzanite stone and nine 0.11-carat white diamonds, to wear during a romantic dinner

Lightweight white gold bracelet with white diamonds, for any time of day

Even though our favourite pieces are the ones created by us, we cannot overlook other collections that are perfect for these months, like those created by Marco Bicego.

Bicego has developed a unique and unmistakable style, the elegance of a refined but unconventional form of luxury that accompanies women in their daily lives.

The Paradise collection, which is available at our shops, contains earrings, rings, bracelets and necklaces that express joy. Full of bright colours to embellish women wherever they go.

This two-strand multi-coloured necklace features select natural gemstones and 18-carat yellow gold nuggets

Three-strand multi-coloured bracelet with a mix of natural gemstones with 18-carat yellow gold nuggets

Multi-colour earrings with topaz interspersed with lovely 18-carat yellow gold nuggets

Pomellato is another Italian jeweller that occupies a much loved space at our jewellery shop. It is the world’s leading Italian jeweller, making pieces that are colourful and unusual. The new definition of precious. Its Nudo collection is undoubtedly Pomellato’s most iconic jewellery with its dazzling variety of rainbow colours. Yet Iconica is another stunning collection by this Italian brand that is available at our shops.

Nudo ring in 18-carat rose and white gold with a London blue topaz, a 10-carat turquoise stone and 38 0.50-carat topaz stones

Lovely Nudo petit earrings in rose and white gold with blue topaz

Elegant Iconica pendant with chain in rose gold and diamonds

Other brands we carry are Messika, Gucci and Chopard, among many others, offering an array of collections on our website and at our shops. We invite you to visit any of our shops on Gran Canaria. You can make an appointment on our website in order to find the perfect jewellery for your holidays. We look forward to seeing you.

Campeonato Tenis Playa de España con Oris y Geneve

Las dos casas se unen para estar presentes en este evento deportivo

Geneve tiene el placer de invitaros al Campeonato de España Mapfre de Tenis Playa que se celebrará el 25 de abril de 2021, donde estaremos junto a la casa relojera Oris para brindaros un día diferente frente al mar.

El evento tendrá lugar en la Playa de Las Canteras donde veréis a los jugadores en acción y, además podréis disfrutar de un espacio reservado para Oris y Geneve en el Hotel Cristina, en el Lobby Arecas. Este espacio servirá para compartir un rato agradable y disfrutar de alguna bebida o aperitivo, mientras que observáis los diversos relojes que presentará Oris, y así conocer más de cerca la casa relojera. Los asistentes recibirán de regalo una bolsa que obsequiará la Maison con un recuerdo del evento.

En el campeonato, participarán jugadores como Carlos Ruiz, Beatriz Bilbao, Cristina Álvarez y Nicolás Gaper

Cumpliendo con las normas actuales de seguridad por la pandemia, el aforo será limitado, por ello es necesario que las personas que queráis asistir al evento lo notifiquéis para poder obtener rangos horarios en las visitas. La hora de llegada será alrededor de las 12 y las 2 de la tarde, según se haya confirmando previamente a través de nuestra web.

Estamos muy felices de poder participar en un evento de esta magnitud donde podremos acercarnos más a vosotros para pasar un buen rato, disfrutando del deporte, los relojes y de la vida. ¡Os esperamos!

Recarlo, eternally beautiful jewellery

Women and diamonds are what inspire Recarlo, expressing a love of women and of couples in each of its pieces

Diamonds and women have always gone together, with the latter being the best inspiration we can have. As a jeweller, we love creating pieces for women, feeling that our items will be a special part of your life and that of your family, because a diamond is forever.

One of the brands you will find at Geneve is Recarlo. They share with us a powerful vision, that of the purposeful creation of fine jewellery that at the same time makes women shine with elegance.

The relationship between romanticism and eternal love represented by a diamond is one of the Italian brand’s hallmarks. Recarlo works harmoniously and meticulously to create unique and distinctive jewellery, enhancing light through a diamond’s sparkle, and alongside expert gemmologists to obtain stones from Russian mines according to the highest quality standards.

Heart-shaped cuts have become one of the brand’s icons through its beautiful pieces devoted to couples

Recarlo was founded by an Italian family in 1967. The brand redesigned its image in 2015, staying true to its history, highlighting Italian craftsmanship and developing ambitious goals with values and images to inspire a new creative process.

Recarlo’s white gold and diamond jewellery collections are designed to celebrate all of life’s emotions

In 2020, it reached an important milestone when it obtained the Responsible Jewellery Council (RJC) certificate, thus advancing significantly on its path to sustainable growth. This consolidates both its own reputation and that of its suppliers and customers, strengthening its vision from an ethical, social and environmental standpoint and reiterating its respect for human rights, from extraction of the raw material to sale of the final product.

As a jeweller, we are pleased to work with a highly renowned brand that upholds admirable unique values. We therefore offer the best of this jewellery brand at our shops and invite you to see the latest collection called Anniversary Love, which speaks to the heart through the heart.

Panerai Submersible

Officine Panerai came into being in 1860 in Florence when Giovanni Panerai opened his watchmaker’s shop on Ponte alle Grazie, an establishment which served as shop, workshop and the city’s first watchmaking school. Panerai is what is considered a watch manufacture, meaning that its timepieces are equipped with in-house mechanisms that it itself produces in Neuchâtel, Switzerland.

In subsequent years, the brand became an official supplier to the Royal Italian Navy, providing it with precision instruments such as its famous Radiomir and Luminor models used by Italian frogman commandos.

In 2021, Panerai’s collection of professional diving watches is being expanded with two new stainless steel models fitted with a ceramic disc on the rotating bezel that gives these new creations a sporty, powerful, contemporary look.

The two new Panerai Submersible models, which express all the power and personality of the brand’s professional diving watches, come with 42 mm cases, a size that remains true to Panerai’s DNA while being suitable for any wrist size.

The case measures 42 mm in diameter

The two new models are fitted with the OP XXXIV manufacture calibre, an automatic movement with a three-day power reserve, the company’s basic standard. Both watches have an AISI 316L stainless steel case incorporating the iconic crown guard and a unidirectional rotating bezel to display dive times. They are also both water resistant to 300 metres.

Robust, functional, resistant and with the immediately recognisable Panerai personality

The difference between the two new Submersible models lies in the colour schemes. The first, which is available at Geneve shops, combines the elegance of a blue ceramic disc around the dial and a blue rubber strap with the distinctively textured grey dial.

Meanwhile, the second features a dial, ceramic disc on the rotating bezel and rubber strap all in black and adorned with luminous white markers that are clearly legible in all lighting conditions and in complete darkness.

On both models, the small seconds hand, an essential feature for ensuring that the watch is running during a dive, is Panerai blue and rotates in the sub-dial located at 9 o’clock, balancing out the date window at 3 o’clock.

The Panerai Submersible in blue is already available at Geneve shops

The L.U.C XP Urushi Year of the Ox by Chopard

Jewellery and watches are what sell best on the Chinese market. Indeed, in 2018, the country accounted for 30% of spending in the luxury market, and this number continues to rise. Hence, major brands in the industry compete harder and harder to attract the attention of Chinese consumers.

Chinese travellers in Europe are important for tourism, because they are who buy most when travelling, since it is cheaper for them to buy in Europe than in China.

Chinese New Year (also known as the Spring Festival) is the most important celebration in the Asian country and in many of its neighbouring countries. This year will begin on 12 February 2021 and end on 31 January 2022. When celebrating Chinese New Year, those living in China often take holidays lasting anywhere between two weeks and a month and a half, making it the best time to travel to Europe to buy gifts for loved ones.

In this regard, Chopard is one of the major brands that participates in the festivities by coming out with new products. The Maison surprises connoisseurs again this year with a stunning, unique, elegant watch that embraces superior ancient Asian craftsmanship, the L.U.C XP Urushi Year of the Ox. It is a timepiece dedicated to the Year of the Metal Ox, an animal that, according to the Chinese horoscope, is favourable to harvests, wisdom and loyalty.

Its dial in Urushi, a special Asian lacquer made from the sap of the Toxicodendron vernicifluum tree, is crafted by Japanese lacquer masters to reveal a scene that evokes ancient labours, humble prosperity and timeless elegance. It also features gold, representing good fortune.

Urushi is an ancient Asian lacquering technique used for an array of items

The 88-piece limited edition has an in-house LUC 96.17-L movement that has been entirely developed, produced and assembled at the Chopard High Watchmaking workshops. This self-winding mechanical movement oscillates at a frequency of 28,800 vibrations per hour (4Hz) and has a power reserve of nearly 65 hours thanks to Twin technology, a system invented by Chopard combining two coaxial barrels.

The dial portrays the Metal Ox, the Chinese Zodiac sign of 2021

The undeniable centrepiece of this model is its dial, which is adorned with gold flakes that illuminate the background and shows the golden ox with straight horns harnessed to a cart made out of gold, mother-of-pearl and coloured lacquer.

The ultra-slim rose gold case measures 39.5 mm in diameter and 6.80 mm thick

Details of the watch

It boasts an 18-carat gold case and a crown in the same material. It is water resistant to 30 metres and set on a matte black alligator leather strap with hand-sewn matching tones. The timepiece indicates hours and minutes with a self-winding mechanical movement. Limited edition of 88 pieces.

At its heart beats a LUC 96.17-L movement

«Menos es más»

Actuar como usuario responsable, favorecernos de ello así como beneficiar a nuestra comunidad y a nuestro planeta.

Esta era es sin duda la era de las emociones. Vivimos una cultura que predica de forma descarada que «mas es mejor», profecía del mismísimo capitalismo. Repetimos una y otra vez el mismo patrón: comprar, usar, desechar y volver a comprar. Todo ello con un único objetivo, alimentar nuestras emociones. Nos sentimos bien con nosotros mismos. Se siente bien la economía, las empresas y los gobiernos. Pero ¿Y la Tierra, cómo se siente?

Las empresas no van a dejar de producir, ni los humanos dejaremos de consumir. Esta conducta pasa su factura medioambiental ¿Cuál puede ser el antídoto? Actuar como usuario responsable. Comprar, usar, reparar y reciclar solamente cuando la vida útil ya no de mas de sí. Cuidar tus bienes como si no existiese la posibilidad de reemplazo. ¿Cómo podemos alargar la vida de nuestros bienes?

Comprar objetos duraderos es sinónimo de calidad, perfección, singularidad y distinción. Estos valores implican un alto valor, algo que una gran mayoría de la población no puede acceder. ¿Y si somos perseverantes, ahorramos y compramos bienes mas duraderos? A largo plazo el coste económico es menor que comprar bienes menos duraderos en repetidas ocasiones.

Reparar es un acto radical. Más radical es aún comprar productos con garantía de reparación, restauración y mantenimiento a largo plazo. Los bienes económicos y poco duraderos apenas vienen con instrucciones de reparaciones o mantenimiento. Quizás sea más sencillo desechar y reemplazar por algo nuevo. La reflexión que te invito a realizar es la siguiente: ¿Quiero comprar económico muchas veces? ¿O quiero comprar sólo una vez, más costoso pero perdurable en el tiempo?

Ambas decisiones son correctas, pero existe un consumidor que beneficia a la cultura del Capitalismo y un consumidor que beneficia a la cultura de «menos es más». Beneficia a la Tierra 🙂

Disfruta sea cual sea tu postura.