Jaeger-LeCoultre Reverso: the tale of an icon !

Tribute Reverso JLC Lecoultre

It all began in India in 1931 after a polo match.British officers challenged their friend, alias Jaeger LeCoultre, to create a watch able to withstand the shocks of their favourite sport, polo.The Reverso was born, having since become timeless.

The legend of the Reverso continues to captivate its enthusiasts, who were rewarded with an anniversary model to commemorate the 90th anniversary of this iconic watch by Swiss watchmaker Jaeger-LeCoultre. The basic principle was simple: a reversible case designed to prevent the glass on wristwatches worn by British polo players in India from breaking during polo matches. The Reverso, a timepiece created in the mid-19th century, reflected the Art Deco values prevailing at the time, i.e., elegance, universalism, understated aesthetics, a combining of simple geometric shapes, an affinity for handcraftsmanship, and an enthusiasm for playing and partying. Over time, the timepiece has become increasingly more customisable, thus attracting many male and female enthusiasts.

The Timeless Stories Exhibit in Paris

Affiche expo Paris

From 21 October to 24 December, JaegerLeCoultre is presenting the Reverso Timeless Stories exhibit in Paris on 15 Rue du Faubourg Saint-Honoré in the 8th arrondissement. This comprehensive exhibit focusing exclusively on the Reverso watch for its 90th anniversary explores the creative and cultural universe of this modern yet timeless watch through four themes.

Did you know ?

The brand name is pronounced differently depending on the country. For example, in France they say “Jeh-jair” for Jaeger; however, Jaeger is a German word and in Germany they would say “Yeh-ger”, a pronunciation that is in fact favoured by some employees and watchmakers at the company. But in the end, it is the French pronunciation that is most widely used in public speeches. So, long live “Jeh-jair LeCoultre !”

Discover the stunning Jaeger-LeCoultre collections on our website and place your order online !

Jaeger-LeCoultre Care Program

Jaeger-LeCoultre guarantees its timepieces for eight years

Geneve is pleased to tell you about the Jaeger-LeCoultre Care Program, through which the owner of a watch by the Swiss brand is able to extend the piece’s warranty to eight years, among other benefits.

Jaeger‑LeCoultre offers the Care Program in line with the most demanding needs of global customers and to cater to the desire for personalised content, technical expertise and education.

The program is based on two pillars. The first is to offer an International Limited Warranty that can go up to eight years. The second is to provide a highly personalised experience with information and customer advice.

The Care Program benefits customers when buying the timepiece

Customers that have an International Limited Warranty can register their timepiece online and be eligible for the program

How does it work?

Customers will receive personalised services relating to their timepieces. In-store, this will include access to added-value services regarding maintenance or enhancement of their timepieces, such as functional checks. Meanwhile, online, customers will have the opportunity to learn from the company’s master craftspeople, their specialties, the specificities of the timepieces, etc. Moreover, customers can also access pre-configured digital tools that allow them to personalise their watch and take care of it.

The program and warranty extension is an excellent opportunity for customers to better understand and care for their watches

As a Jaeger-LeCoultre distributor, we are proud to work with brands that offer these kinds of initiatives, and we strive to provide all the information necessary so that our customers are able to find what they are looking for.

If you would like to learn more about the watches we have by this watchmaker, contact us by making an appointment on our website. If you are unable to come to our shops in person, we offer a video call service where an expert will call you to help you with your needs.

A few words from Catherine Renier, Jaeger-LeCoultre CEO:

Rendez-Vous Moon Serenity

Las mujeres de Jaeger-LeCoultre tienen un encuentro con las fases lunares de este reloj de joyería de la manufactura de Le Sentier.

El reloj Rendez-Vous Moon Serenity está completamente revestido de azul y cuenta con una pantalla de fase lunar en nácar en un mapa celeste satinado. El fascinante azul de la esfera interior presenta delicadas subesferas doradas que brillan con luz, recreando las constelaciones de un cielo nocturno estrellado.
El bisel está engastado con 62 diamantes talla brillante. Cada piedra preciosa se selecciona cuidadosamente antes de encontrar el lugar perfecto para ella junto a las otras piedras en el escenario. Como una mariposa traviesa, una misteriosa estrella en movimiento recuerda el momento de una próxima cita. La estrella deslumbrante, discreta y traviesa al mismo tiempo, transmite el motivo para elegir el nombre del reloj y, por lo tanto, de la colección. El corazón del Rendez-Vous Moon Serenity late gracias a la precisión de su movimiento mecánico automático, Jaeger-LeCoultre Calibre 935, compuesto por 265 componentes que se pueden admirar a través de la caja de cristal de zafiro transparente. Los dos lados del reloj Rendez-Vous Moon Serenity en oro rosa son una invitación para emprender un viaje junto a las estrellas. A través de sus líneas puras y elegantes formas y materiales, este reloj encarna, en un estilo decididamente contemporáneo, la combinación refinada de los Métiers Rares® de la Grande Maison.

El Rendez-Vous Moon Serenity invita a emprender un viaje de grandes descubrimientos en el cielo, bajo la luz de una noche estrellada.