What does Longines mean?

The term Longines comes from the term the longines, meaning long meadow, elongated fields. When it comes to the origins of the brand, we could think from 1880, when the brand was registered in the Federal Office of Intellectual Property or even in 1889, when the logo was registered, the classic sandwatch with wings with equestrian inspiration. 1893? Registered in the international office, being the oldest brand with registered activity.

If we want to be precise, it starts in 1832. 

3 partners, August Agassiz and two others founded their watchmaking agency in Saint-Imier, pocket watches being their speciality. Later, it was Ernest Francillon who was the driving force behind the company.


In this pre-World War I year, Longines developed its first monopusher wrist chronograph caliber, the 13.33Z. An excellent movement of high quality, 29.00 mm in diameter, it is equipped with a 30-minute counter and measures the time with great precision.


Elegance is an attitude is the brand’s slogan and one of its core values. This was the inspiration for the Elegant collection, which perfectly represents the classicism and sobriety inherent to the watch brand itself. Each model in this collection represents its own definition of elegance.


A few years ago they unveiled a revolutionary development in timing. The Longines Positioning System, which provides instant data on the exact position of the horses during the races as well as their ranking.


Here at geneve company we always strive to have the best possible quality watches. We always have the best new products in this highly cultivated world. With Longines more of the same, here we bring the most remarkable novelties of the brand on our website. 

Next, these novelties are: Master collection, Hydroconquest, Dolcevita and Hydroconquest XXII Commonwealth Games.





These watches from Longines are the ones representing the icons from the brand, so here at geneve company we wanted to present them to you. Being able to see that we offer you the best possible watches. 

Discover more on our website about Longines novelties or other ones

Geneve Company

Relojes para todos los gustos

Nuestras boutiques Geneve Company distribuyen diversas marcas de casas relojeras, donde ofrecemos relojes para todos los gustos, tanto de damas como para caballeros. Es por esto que queremos que nuestros clientes conozcan otras marcas de relojes que también poseemos en nuestras tiendas.


Nuevo reloj en tienda

Recientemente llegó a nuestras boutiques la referencia T1214204705100, el Tissot T-Touch Connect Solar.

Este reloj es el descendiente del primer reloj táctil multifunción de la historia, el T-Touch Connect, y conserva la filosofía de la casa, Innovators by tradition.

Esta nueva pieza tecnológica es autónoma, contemporánea, sostenible y Swiss Made a la vez que es un reloj deportivo todo terreno. Entre sus características encontramos una caja de titanio de 47 mm que es hipoalergénica y está equipada con un bisel de cerámica ultrarresistente, con un sistema operativo SwALPS, desarrollado por Swatch Group en colaboración con CSEM, y es compatible con iOS, Android y pronto Harmony OS.

Ref: T1214204705100

Para la mujer tenemos la referencia T1019172215100, el elegante TISSOT PR 100 SPORT CHIC CHRONOGRAPH. Esta pieza combina la elegancia femenina con una estética semi-deportiva y la hace ideal para usarse a diario. 

Las esferas sobrias de esta línea hacen que las damas se sientan cautivadas por estas atractivas piezas. El Tissot T-Classic que está en boutique es con esfera madreperla rosa, haciendo de este cronógrafo perfecto para cualquier mujer.

Posee una caja de 38 mm en oro PVD, hermeticidad de hasta 100 metros, calendario, cronógrafo y movimiento de cuarzo Swiss Made.

Ref: T1019172215100


En boutiques también tenemos la referencia L47954782, el  Flagship Heritage para caballeros. Un elegante reloj de caja de 38,5 mm de diámetro en acero, con movimiento automático y un calibre L615. Posee una reserva de marcha de 42 horas, con funciones de horas, minutos y segundos junto con fecha, esfera en color crema y una correa marrón con cierre ardillón en acero.

Ref: L47954782

Para ellas, Longines ofrece La Grande Classique de referencia: L42092118 en acero con chapado color dorado. Una pieza estilo clásica con movimiento de cuarzo, caja de 24 mm, esfera blanca y sumergible hasta los 20 metros, ideal para quien busque un reloj sencillo para cualquier ocasión.

Ref: L42092118


El deportivo Dive GG2570 para caballeros, nos ofrece una llamativa esfera de color azul que se encuentra dentro de una caja de 41mm de diámetro, en acero, al igual que el brazalete.

Posee los índices de las horas y de los minutos son luminiscentes y tienen forma de bastones. El logo de la marca se sitúa bajo las 12, mientras que la apertura de la fecha aparece a las 6, junto a la mención Swiss Made.

Este reloj Gucci, de referencia YA142303, conserva un movimiento de cuarzo suizo ETA, y es resistente al agua hasta los 100 m. Se ha diseñado para la práctica de la natación, sin embargo, no es un reloj para submarinismo.

Ref: YA142303

Por otro lado, tenemos el Diamantissima Small de referencia YA141505 con un estilo único para damas, con una hermosa caja de 27 mm que resalta en dorado con un brazalete negro como la noche.

El  Diamantissima Small es de material de acero y PVD con color dorado, su esfera en nácar hace relucir los cuatro índices en forma de pirámide dorada que representan las horas 3, 6, 9 y 12, y funciona con un movimiento de cuarzo suizo Ronda. El brazalete negro posee unas clavijas en pirámide con una hebilla ardillón en acero PVD oro amarillo.

Ref: YA141505

En nuestras boutiques Geneve contamos con gran variedad de marcas y si deseas asesoramiento para saber más de las casas relojeras, puedes contactar con uno de nuestros expertos, concertando una cita en nuestra web, y te ayudaremos a encontrar lo que buscas, te esperamos.

They are ambassadors

Women have proven time and time again that they are unique and unparalleled and can achieve whatever they set their minds to. At Geneve, we are proud of all women who day after day fight for a better world and of every heroine who works anonymously to achieve her dreams.

Today we want to put the spotlight on great women who, through their achievements, have managed to rise to the top of their discipline and bring attention to major watch and jewellery brands along the way.

We present some of the most iconic ambassadors who, through their profession, fight to make the world a better place.

TAG Heuer Ambassador Naomi Osaka

Osaka won the Australian Open 2021

The 23-year-old tennis player has become a TAG Heuer ambassador thanks to her talent, style and influence, characteristics that make her a unique star.

The Japanese woman is not only an extraordinary tennis player; she is also a social activist that wants to make the world better

She has been unstoppable since joining the professional circuit of the WTA (Women’s Tennis Association) in 2013, having become one of the most explosive and influential tennis players in the world. Osaka was the first Asian woman to hold the top ranking in individuals and the first female Japanese player to win a Grand Slam, the 2018 US Open. She is currently ranked world no. 2 after winning the Australian Open 2021.

Arina and Dina Averina with Longines

The gymnasts at the Rhythmic Gymnastics World Championship

The Longines Ambassadors of Elegance in rhythmic gymnastics are the sisters Arina and Dina Averina, two Russian gymnasts who appeared at their first World Cup competition in 2014. These talented and elegant young athletes perfectly embody Longines’ “Elegance is an attitude” motto.

Dina and Arina Averina, delivered incredible performances at the 2019 Rhythmic Gymnastics World Championships, for which Longines served as the Official Partner and Official Timekeeper. The Russian twin sisters nearly managed a full sweep at Baku’s Gymnastics Arena with seven medals, including four gold. It goes to show once again that age is not important when it comes to representing a major haute horlogerie brand, and these two show it in their sport, representing the youngest women.

Pomellato For Woman

The Italian jewellery brand is on a par, and in March, it launched a podcast to commemorate International Women’s Day, in which Jameela Jamil talks to actress, writer and activist Jane Fonda about climate change, among many other struggles. There is no better person to voice the needs of women today, given that Fonda has devoted much of her life to an array of struggles and now projects her voice through Pomellato For Woman, tackling issues like gender inequality, women’s vulnerability, courage and resilience.

Jane Fonda is a Hollywood icon with more than 50 films under her belt, in addition to the winner of two Academy Awards. A matchless fighter in every realm of her life who reminds us today that we are still working towards equality.

This initiative helps to expand the voice of women, enabling them to continue working for a better world. Geneve makes its voice heard in this ongoing struggle so that we have equality in this world and there is no type of vulnerability for women. We are here for them.