TAG Heuer’s latest pieces presented by GENEVE COMPANY

tag heuer lvmh watch week

LVMH Watch Week was held in Singapore in early January. Some watchmakers presented their newest pieces during this fourth edition, and TAG Heuer was among them. From a connected watch to a Monza, there really was something for everyone. Let’s take a closer look at the models presented at the event.

The TAG Heuer Monza Flyback Chronometer 

You are likely quite familiar with the older models in the range. The first model was released in 1976 to celebrate driver Niki Lauda’s victory in the Formula 1 World Championship. The watch now comes in a 42 mm carbon case housing a skeleton dial and sub-dials in translucent smoky blue sapphire crystal. The date window, which has a disc with a luminescent background, is located at 9 o’clock The Flyback complication allows you to easily reset the chronograph as well as measure speed and heart rate. The timepiece contains a COSC-certified movement, the Calibre Heuer 02 Fyback, with an 80-hour power reserve. 

The TAG Heuer Aquaracer Professional 200 Solargraph

Last year, the watchmaker presented its first solar-powered watch featuring its so-called Solargraph technology. At the time, it released a diving watch with a six-month power reserve that was charged by sunlight. This year, the model is back in full force in a brand new titanium version with a 40 mm case housing a partially transparent dial. And good news! We carry it on our website and at our shop!

The TAG Heuer Carrera Chronograph 60th Anniversary Edition

To commemorate 60 years of the Carrera chronograph, TAG Heuer is launching a 600-piece limited series inspired by the 1963 model. The 39 mm case holds a panda dial with a silver sunburst backdrop. The watch contains Calibre Heuer 02 with an 80-hour power reserve.

And what about smartwatches? Here you go! 

If you haven’t got the picture yet, TAG Heuer would like to stand out from its competitors with its smartwatches, so it was only natural for it to present an array of models. There is the TAG Heuer Connected Calibre E4 42 mm in black DLC-coated titanium with a sandblasted finish and the signature design of the iconic Carrera chronograph. TAG Heuer also keeps golfers in its sights with the Connected Calibre E4 42 mm Golf Edition in titanium, a model featuring Full Shot Tracking technology that will take your golfing game to the next level. Its light weight is a great advantage. There is also the TAG Heuer Connected Calibre E4 Sport 45 mm, perfect for serious adventurers and sportspeople. The barometer allows you track elevation when jogging or hiking. 

If you have any questions about any of these model, come visit us at one of our GENEVE COMPANY shops.

How to change a watch battery


Do you have some quartz watches somewhere within your great collection? As you know, quartz watches do not work the same way as your hand- or self-winding watches do. Indeed, quartz timepieces run on a battery. This battery will eventually die, at which time it will need to be replaced to make your watch work again and to prevent corrosion. Here are GENEVE’s tips for replacing a battery.

When to change a watch battery 

In general, a watch battery will need to be replaced about every two years. How long it lasts may vary depending on how the owner uses the watch. Before changing a watch battery, you will often have to wait for your watch to stop running. However, some watches have an end-of-life (EOL) function that will alert you that it will soon be time to replace the battery. The seconds hand will start making five-second jumps. 

Things to consider before replacing a battery

Before beginning, take time to choose a suitable space where you can safely change the battery. Choose a bright, quiet room and make yourself comfortable. It is especially important that you never put your fingers on the watch movement, as you risk damaging it permanently. Once you have changed the battery, make sure that the seal is in the right place and in good condition. Do not hesitate to visit us at the shop if you need help.

How to change a battery

Changing the battery is one thing, while opening and closing the case back is another. There are three different kinds of case backs: snap-in case backs, screw-down case backs, and case backs with individual screws. Here is a look at how to proceed in each case.

Opening and closing snap-in case backs

If you have a watch case knife, you can open a snap-in case back by inserting the tool into the slot and using leverage. Closing it is not always easy; if you cannot do it, visit your watchmaker.

Opening and closing screw-down case backs 

If you have a special tool for opening screw-down case backs, we advise you to position the tool in the notches on the case back and gently turn. 

Opening and closing case backs with individual screws 

For case backs with individual screws, use a screwdriver suited to the size of the screws in order to avoid damaging the case back. To close it, just screw the screws back on.

Any questions? Visit us at GENEVE!

Striking colours for the Breitling SuperOcean

breitling superocean

The Breitling SuperOcean brightens up your looks with modern lines and colours that are as fresh as the sun. Since it is a diving watch, it can accompany while surfing or diving, as well as during your day-to-day. The start of the year is sure to be brilliant with the Breitling SuperOcean on your wrist.

Colours for all year round

The new Breitling SuperOcean comes in four different sizes, which means that it fits all wrists. It is available in 46, 44, 42 and 36 mm. Moreover, Breitling has opted to clad its dials in striking colours, perfect to make you even more stylish. These lively dials go great with the metals used for the cases, which come in steel, steel-gold and even bronze. The timepieces are fitted with a sporty-looking rubber strap or a three-row metal bracelet for a more elegant style. Both options have folding clasps to allow you to best adjust the size of the bracelet for optimal comfort.

Discover the SuperOcean

Awesome technical performance 

Beyond its eye-catching appearance, the SuperOcean can accompany you on all your adventures, both on land and at sea. The timepiece is water resistant to a depth of 300 metres. The hands coated in Super-LumiNova® ensure optimal readability. The bezel is resistant to scratches, wear and fading thanks to the use of ceramic. Moreover, with its automatic Breitling 17 calibre, the SuperOcean builds up a 38-hour power reserve. Breitling once again went with the boxy minute hand and thick minute track characteristic of the Slow Motion. A watch that will captivate diving watch fans.

Discover all the models in the SuperOcean range on our e-shop. If you would like more information, please come visit us at our GENEVE shop.

In January, go ice blue with the BR-X5 Ice Blue Steel

bell&ross ice blue

A colour that is appearing increasingly more often on wrists, ice blue is the ideal shade to incorporate into your wardrobe this winter. Bell & Ross has released the BR-X5, a precise, pure, lightweight and durable timepiece. An introduction to this unique model.

Pure architecture 

The watch features a water-resistant multi-component satin-brushed and polished steel case measuring 41 mm in diameter. Seen from the front, it seems discreet, but from the side, it has a pure, radical architecture. The ice blue sunburst dial catches the eye and adds an elegant touch. The hour markers are coated in Super-LumiNova® for optimal readability, even in low light conditions. The skeletonised metal hour and minute hands are also coated in Super-LumiNova®. 

A watch powered by an excellent manufacture movement

Developed by the manufacture Kennisi, the BR-CAL.323 is Bell & Ross’s first COSC-certified movement. It builds up a power reserve of three days, meaning that you can take off the watch for the entire weekend and it will still be running on Monday when you put it back on. There is a large rounded aperture at 3 o’clock. With this timepiece, Bell & Ross focuses on precision and reliability. 

A first for Bell & Ross

The BR-X5 stands out from other models by the brand due to its movement and to the functions displayed on the dial. Indeed, Bell & Ross offers something new with the date window at 3 o’clock and the circular power reserve indicator at 9 o’clock. It is a new visual identity that the brand presents with the BR-X5.

If you wish to order it on our website, we invite you to discover it at our e-shop:

For more information, come visit one of our Geneve shops!

Live your life at 1,000 an hour with the Chopard Mille Miglia watches

chopard mille miglia

Everyday life and work are back. To keep up, we suggest you wear a prestigious watch, the Chopard Mille Miglia, a quintessential watch for car enthusiasts. It is a classic, robust, sporty and reliable timepiece to be passed down from generation to generation. Learn more about this iconic watch.

A tribute to motor racing

Watches in this Chopard range are inspired by the prestigious 1000 Miglia car race and Karl-Friedrich Scheufele’s passion for cars. Chopard has been celebrating this race since 1988 with its line of sporty-looking timepieces featuring elegant details. All the watches in the range combine luxury, precision, comfort and sophistication. They are true instruments for drivers and lovers of beautiful pieces. 

Choose your Mille Miglia

Chopard Mille Miglia GTS Chrono

Chopard Mille Miglia Classic Chronograph

Chopard Mille Miglia 2020 Race Edition

Chopard Mille Miglia GTS Azzuro Power Control

Chopard Mille Miglia Classic Chronograph Raticosa

Discover all of these models at one of our GENEVE shops, and if you can’t wait, you can order one from our e-shop!

Classic and elegant, discover the OMEGA De Ville Prestige collection

collection omega de ville prestige

The De Ville Prestige watch has been the perfect embodiment of elegance and sophistication since 1994. It has evolved over time, and the third generation offers some wonderful enhancements. Indeed, the mechanical models are Master Chronometer certified, feature sleeker profiles and come in a wide array of dial colours, patterns and finishes. Which model best suits you? Find out in this article.

A more efficient third generation 

Nearly 20 years later, the entire De Ville Prestige line retains the lines of the earliest models. Nonetheless, this third generation offers different functions and about a hundred references. All the mechanical models (34, 40 and 41 mm) have a Co-Axial Master Chronometer calibre and a classic three-hand display, a small seconds counter or a power reserve indicator, and a small seconds display. The quartz models, measuring between 27.5 and 30 mm, contain calibre 4061. The hands, glass and dial are domed to create a slimmer look. A symbol of luxury and elegance, OMEGA ensures utmost refinement in this model that embraces to the wrist to perfection.

The mechanical models

OMEGA De Ville Prestige Co-axial 43420412002001

OMEGA De Ville Prestige Co-axial 43413412103001

OMEGA De Ville Prestige Co-axial 43413412011001

The quartz models

De Ville Prestige 43410306010001

De Ville Prestige 43410286009001

De Ville Prestige 43410286005001

Discover many De Ville Prestige models on our website or directly at our GENEVE shops.

Keep your eyes on the stars with our moonphase watches

longines moonphase watch

Horology appeals to our dreams and emotions. While moonphase watches are somehow magical. And so today we are going to take the opportunity to explain what this complication is all about, and we also present some of the models available at our shop. A look at moonphase timepieces.

What is a moonphase watch?

To put it simply, this complication makes it possible to display on a watch dial all the cycles of the moon, from the first quarter to the new moon. Most of the time, this complication complements the perpetual calendar. The moon phases are displayed on the dial, either on a disc or in a window. 

Moonphase watches available at our shop

Here are some examples of moonphase watches that you will find at our shop.

Maurice Lacroix Eliros Moonphase

Montblanc Heritage Spirit Moonphase

IWC Schaffhausen Portofino Moonphase

Longines Master Collection Moonphase

OMEGA Speedmaster Moonwatch

If you would like more information on the moonphase complication or want to see these models with your own eyes, come visit us at our GENEVE shop.

A winter look with the Rado True Square Open Heart

Rado True Square Open Heart

Rado is a brand that often works with high-tech ceramic, and the True Square Open Heart is one of the models that has fully embraced this material. Today, we invite you to discover this model with its square monobloc case, comfort, resistance and awesome white colour. A closer look at the white Rado True Square Open Heart, a watch that will look great on you this winter.

A watch you’ll never want to take off

The Rado True Square Open Heart comes in a 38 mm white high-tech ceramic case. High-tech ceramic is renowned for being scratch-resistant and exceptionally durable, so this watch will be able to accompany you in your everyday life without getting damaged. The dazzling white dial exposes the heart of the timepiece through its skeletonised face, producing a hypnotising movement that will constantly attract your gaze. The watch is water resistant to a depth of 50 metres. It combines strength and grace, curves and angles, with resistant materials. The bracelet is also made out of high-tech ceramic and titanium. With this model, Rado gives us a contemporary and elegant interpretation of Swiss watchmaking. 

A powerful heart beating under a skeletonised dial

The Rado True Square Open Heart contains automatic movement R734 with an 80-hour power reserve. You can therefore wear it all week and take it off over the weekend without having to wind it. This watch is not only beautiful and durable; it is also powerful and efficient. Perhaps it is the perfect Christmas gift.

Discover this excellent model for the holiday season on our online shop or in-store.

Come visit one of our shops to learn more about the models we carry!

An unforgettable Christmas gift, for him

christmas gift for him

Last week, we invited you to discover our selection of gifts for women. This week, we are focusing on him! Here is a list of gifts to please the men in your life. With an array of watches and accessories, you are bound to find that perfect thing for him. 

Watches for him

A watch is the ultimate accessory for a man. He will wear it every day and think about you every time he lays his eyes on it. At GENEVE, we love everything about watchmaking, and we carry exceptional timepieces. Discover our selection of watches to give him this holiday season.

Patek Philippe Nautilus

TAG Heuer Connected


Jaeger-Lecoultre Master Ultra Thin Moon


OMEGA Speedmaster Moonwatch Professional Moonphase Chrono


PANERAI Luminor Due 42


Accessories and jewellery for him

If you did not find what you were looking for in our selection of watches, we are sure that you will find that perfect gift in this section. Wallets, cufflinks, keyrings, pens or bracelets, he will love unwrapping your gift.

CHOPARD Wallet Classic Racing


GENEVE Cufflinks




MONTBLANC Meisterstuck Ballpoint


ZANCAN Bracelet


If you would like any advice, please feel free to come visit us at our GENEVE shop

The ‘70s on your wrist with the Tissot PRX Powermatic

Tissot PRX Powermatic

Fashion is an everlasting source of inspiration, and Tissot decided to draw on the 1970s to attract our attention. The Tissot PRX Powermatic is a watch that has a lot going for it. Let’s find out why it has become an absolute must-have and take a look at the models we have on our online shop and in store.

A timepiece inspired by a model released in the 1970s

As a connoisseur, it will not have escaped your notice that the Tissot PRX takes its cues from a model launched in 1978, so much so that we could call it a re-issue. With its vintage look and authentic 1970s-inspired design, the watch conveys Tissot heritage. The Tissot PRX Powermatic features a tonneau shape, a prominent bezel and sharp polished edges. The 40 mm case is attached to an integrated bracelet. Its slim profile makes it very comfortable to wear. Unlike the quartz version, the Powermatic has a dial with an embossed texture that helps reflect the light. The dial is adorned with baton-shaped hands, rectangular hour markers and a date window at 3 o’clock. Tissot used Super-LumiNova® to ensure optimal legibility.

The Powermatic movement 

As the name of the watch suggests, the Tissot PRX Powermatic contains a Powermatic movement, an automatic calibre that is the latest incarnation of the famous ETA2892. It builds up an 80-hour power reserve, enabling it to last through the weekend. The watch comes with a Nivachron hairspring to protect it from magnetic fields. Get a glimpse of the movement through the sapphire crystal case back.

The Tissot PRX Powermatic is a spot-on blend of quality, comfort and design. How long will it take you to succumb?

Our Tissot PRX Powermatic

We have three Tissot PRX Powermatic models on our online shop. Which one will strike your fancy? 

Tissot PRX Powermatic silver

Tissot PRX Powermatic silver

Tissot PRX Powermatic black

Tissot PRX Powermatic black

Tissot PRX Powermatic blue

Tissot PRX Powermatic blue

You are also welcome to come discover them by visiting our GENEVE shops.

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