10 THINGS NOT TO DO WHEN WEARING A WATCH

Wearing a watch is something that goes beyond a simple gesture. It could be considered a kind of art. To make it easier we are going to show you 10 tips that should not be done when we want to wear a watch. In order to show elegance and style. 

1.- WATCH OVER THE SLEEVE OF THE SHIRT

Discussions aside, this is unanimous and not open for discussion. The watch is designed to be worn under the sleeves, it will only be displayed when arm movements are made. 

2.- CHECK THE TIME IN THE MIDDLE OF AN APPOINTMENT

The time is always looked at discratically. At no time do we want to show our companion that we are in a hurry or need to leave. This can lead to misunderstandings or discomfort. 

3.- TALK ABOUT YOUR WATCH

Talking about watches is something very specific, unless you are both watch lovers and this world is a topic to avoid. 

4.- A DISPROPORTIONATE WATCH

Tell me what you brag about and I’ll tell you what you lack. A watch of disproportionate dimensions is synonymous with lack of confidence or a desire to hide insecurities. 

5.- LEATHER STRAP WHEN IT’S HOT

The leather bracelet is an elegant option, but in extreme heat the sweat deteriorates the material. You should always know which bracelet to wear in more extreme conditions. Opt for a steel bracelet. 

6.- ILL-FITTING WATCH

You must wear the watch just before the protruding ulna bone on the outside of the wrist. In order to obtain comfort and elegance, it is adjusted so that it is neither droppind nor too tight. 

7.- BEING LATE

Arriving late? Never, lack of respect and bad manners. Let’s not forget that the watch is there to tell the time, it is not a simple accessory. 

8.- WEAR YOUR WATCH ON THE LEFT

Nowadays it doesn’t matter the fact you wear it on the right or the left. No more rules! But be careful not to choose your dominant hand, for optimum comfort and reading. 

9.- WINDING YOUR WATCH

Wearers of mechanical watches with manual winding know that a watch is always wound after it has been removed from the wrist. A simple gesture that avoids exerting unnecessary pressure on the stem and crown.

10.- Wear your watch with an evening dress

-Baroness Rothschild-

“when you  celebrate, time stands still”

This is something that does not apply to men. But never forget, in the case of a lady, she should always do as she pleases. 

These small tips are tips for the correct use of wristwatches. We hope they can help you and above all make you enjoy your favorite timepieces more. 

Discover more of our watches on our website.

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TAG HEUER CARRERA

FINALLY, A WATCH AT THE HEIGHT FROM THE GRAY MAN

This watch is designed for those who live at 100 per hour, the Tag Heuer watch Carerra braves the borders of watchmaking. 

IN LIFE, EVERYTHING IS PLAYED ON ONE HANDLE OF SECONDS

A watch in a classic style, with an automatic movement, a diameter of 39 mm and a box made of steel. The bracelet colour is black and the sphere is silver. 

This watch is the perfect combination of elegance and performance. The perfect one if you want to go on a date or in an adventure

A WATCH FOR EXTREME SITUATIONS: FROM CAR CHASES TO MEETING FRIENDS

A watch with remarkable features. Automatic movement, a diameter of 42 mm and a steel case. The bracelet is made of steel and the colour of the dial is dark blue.

Elegance and adventure come together to give shape to this elegant piece of watchmaking

IN THE HEAT OF THE MOMENT OF THE MOMENT, ALWAYS WITH STYLE

Another elegant timepiece from the Tag Heuer part of its Carrera range. A watch with an automatic movement, a 44 mm diameter and a steel case for reinforcement. The bracelet is black as is the dial.

Tag Heuer is one of the great watch brands of our time. It has been one of the greats since its beginnings. Now, on the occasion of the premiere of the film «Gray Man», the Tag Heuer Carrera has been launched once again. This time with Ryan Gosling. 

To discover other models from the Carrera range or the Tag Heuer brand, simply visit our website.

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THE BIG 5 OF THE DIVING WATCHES BRANDS

The primary use of dive watches is far less important to their owners today than it was in the past. This does not make dive watches and their brands any less interesting. 

In this article we are going to expose which ones are these brands:

OMEGA

Rolex

BlancPain

Panerai

Doxa

For the following we are going to focus on the brands OMEGA and Panerai.

OMEGA

One of the leading brands of diving watches is, and always has been, Omega, which launched the Omega Marine in 1932. At the time, the water resistance of the watches was at most splash proof, it was the first watch that could be worn underwater. The Omega Marine was immersed in Lake Geneva to a depth of 73 meters (240 feet) and then tested in a pressure chamber where it withstood a depth of 135 meters (443 feet). This experience gave the brand the impetus to develop water-resistant watches, making Omega one of the leading brands of diving watches. The popularity of scuba diving in the years following the Second World War made this period the first era of modern diving watches. Omega launched its famous Seamaster 300 in 1957 as part of its Speedmaster, Railmaster and Seamaster trilogy. This timepiece became a cult watch and is still the inspiration for the current Seamaster 300 collection. Today, Omega continues to develop advanced diving tools for professional divers.

PANERAI

Panerai is also a famous name in the world of diving watches. In the first half of the 20th century, Panerai earned a reputation as the official supplier of marine instruments to the Italian Royal Navy, as well as watches for the army’s combat divers. The timepieces manufactured by Panerai in the 1930s for the Italian Navy are still very popular among diving watch enthusiasts today. For the record, all of these dive watches were designed and manufactured by Rolex. With their oversized cushion-shaped cases and minimalist dials with large numerals, these watches we know today as Radiomir still stand out today.

Diving watches are classics among watchmaking history, they’re still trendy nowadays. 

Discover more diving watches in our website

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WHAT MAKES IT ART

What are complications?

The word complication indicates something that is considered complex or difficult. As
regards watchmaking, a complication consists of additional functions that complement a watch.

What difference does a complication make?

These features added to a watch represent a serious challenge to skilled watchmakers who have to incorporate them in spaces as small as a wristwatch case.
The more functions a watch has, the more complicated it will be to manufacture.
Today, complications add value to watches and directly affect their price. There are many different types of complications, including chronograph, power reserve, tourbillon, etc.
Here we are going to focus on the tourbillon, the GMT and the chronograph.

Tourbillon

What is a tourbillon? In basic terms, it is a feature that improves the accuracy of mechanical watches by offsetting the effects that gravity can have on certain parts of the movement when the watch changes position.

Tourbillon watches feature a tourbillon carriage that is often visible on the watch’s face.

One example is this Jaeger-LeCoultre…

GMT

This is a very useful complication, especially for frequent travellers, as it makes it possible to quickly see the time in the place you are visiting and at home. GMT stands for “Greenwich Mean Time”, thus giving meaning to the world time function. 

GMT is the mean solar time at the Royal Observatory in Greenwich, London, which marks the Prime Meridian that runs from the North Pole to the South Pole.

This Panerai features a tourbillon as well as a GMT function…

Chronograph

It is used to measure short time intervals. To do so, a watch with a simple chronograph has two push-buttons, one on each side of the crown, that are used to start, stop and reset the measurement. 

There are other kinds of chronographs: 

  • Mono-pusher: three actions are performed with a single push-button
  • Rattrapante: allows you to time different events that start but do not stop at the same time.
  • Flyback: allows the chronograph hand to return to zero and restart immediately by pressing the push-button once. 

The SEAMASTER below has a chronograph…

The world of watches is extensive and complex, which is why timepieces are considered highly complex works of art. 

Discover many more models with complications on our website

THE REAL AVIATION WATCH

NAVITIMER 2022

This year marks the 70th anniversary of Breitling’s legendary watch, and the occasion sees a completely revamped collection featuring a striking color palette, modernized styling and unforgettable journeys.

Throughout Breitling’s 70-year history, its first aviator watch has been loved by aviators and trendsetters alike. From major celebrities to an astronaut have worn this legendary timepiece.

On this occasion, tribute is paid to this legend in the world of watchmaking.

EVOLUTION OF THE MODERN RETRO STYLE

In creating this Navitimer, its DNA has been retained with original and recognisable aspects of the icon. With its circular slide rule, baton indexes, trio of chronograph counters and notched bezel for easy handling.

This time, the watch is available in several sizes: 46, 43 and 41 mm. Two case materials: stainless steel or 18-carat red gold. Different straps: semi-gloss alligator leather or seven-row metal.

Emphasis should be placed on its colors; blue, green and copper. It is these new colors that define the new dial options. 

In addition to all these details that make you fall in love, there is a singularity that awakens nostalgia and that is the return of the AOPA wings to their initial position at 12 o’clock.

DISCOVER THE NEW COLLECTION

THE NAVITIMERS

2022 is looking very good for the Breitling brand, especially after the return of the legendary Navitimer model, which has been completely revamped and modernized.

Discover more models of the Navitimer on our website

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KRIEGSFILME UND UHRMACHERISCHE PRÄZISION

TOP GUN, ein Klassiker unter den Kinoklassikern. Die erste Ausgabe erschien in den 80er-Jahren und war ein voller Erfolg. In den Hauptrollen spielten Tom Cruise als „Maverick“, Anthony Edwards als „Goose“ und andere große Filmikonen wie Val Kilmer, Michael Ironside, Kelly McGillis, Meg Ryan … 2022 kehrt der Klassiker mit einem neuen Film, TOP GUN: MAVERICK, zurück und bringt die ikonischen Charaktere wieder auf die Leinwand.

LEBENDIGE GESCHICHTE – TOP GUN EXISTIERT

Nur wenige Menschen wissen es – die heutige Generation zum Beispiel gar nicht –, aber der Generation aus den Zeiten des Originalfilms ist es bekannt: Das im Film dargestellte TOPGUN-Programm ist die Elite-Jagdflugschule der United States Navy, ein echtes Programm der US-Navy.

Die Heeresdivision stand Pate für einen großen Klassiker der 80er-Jahre-Kriegsfilme, der nun in einem neuen Teil wieder aufgegriffen wird. 

TOP GUN FT IWC SCHAFFHAUSEN

Die TOP GUN-Uhren, die seit 2007 hergestellt werden, verdanken ihren charakteristischen Namen dem „Strike Fighter Tactics Instructor“-Programm der US-Navy. Dieses Programm inspirierte nicht nur zur Kreation dieser großartigen Uhren, sondern auch zu einer filmischen Darstellung der Flugschule. 

PILOT’S CHRONOGRAPH TOP GUN EDITION

Dieses Modell weist folgende Merkmale auf: Weicheisen-Innengehäuse zum Schutz gegen Magnetfeldstrahlung. Datumsanzeige. Gegen Druckschwankungen resistentes Saphirglas. Saphirglas, gewölbt, beidseitig entspiegelt. Zentraler Sekundenzeiger mit Stoppvorrichtung. 

Sie finden diese beeindruckende Uhr auf unserer Website oder in unserem Store.

IWC PILOT’S BIG PILOTS

Weicheisen-Innengehäuse zum Schutz gegen Magnetfeldstrahlung, 7 Tage Gangreserve, Gangreserveanzeige. Datumsanzeige. Gegen Druckschwankungen resistentes Saphirglas, gewölbt, beidseitig entspiegelt. Automatischer Pellaton-Aufzug und zentraler Sekundenzeiger mit Stoppvorrichtung. 

Sie finden diese Uhr auf unserer Website oder in unseren Stores.

Uhren mit dem besten Design, mit einer exquisiten Kombination von Materialien – für eine noch bessere Leistung. Tragen Sie eine der Uhren der TOP GUN Edition bei Ihrem nächsten Abenteuer und fühlen Sie sich wie ein Pilot der US Air Force.

TAG HEUER’S RELEASES FOR 2022 ARE ALL ABOUT INNOVATION AND CUTTING-EDGE STYLE

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Geneva 2022 – What’s new from the titans of watchmaking

The acclaimed Watches and Wonders fair, an event eagerly anticipated by the major players in the watch industry, was held from 30 March to 5 April 2022 in Geneva, Switzerland. This huge watch industry convention was a chance to exhibit in the shortest time possible most of the latest releases from many of the world’s most important watch manufacturers. 

To be specific, this article takes a closer look at the main new releases by one of the major brands, TAG HEUER.

WHAT’S NEW BY TAG HEUER

This year, TAG HEUER presented six new models at the event held in Geneva: the Monaco Gulf Special Edition, the Aquaracer Professional 300 Orange Diver, the Carrera x Porsche Limited Edition, the Aquaracer Professional 200 Solargraph, the Aquaracer Professional 1000 Superdiver and the Carrera Plasma Diamant D’Avant Garde.

TAG HEUER MONACO GULF SPECIAL EDITION

For the 2022 edition, continuing on with its long-time collaboration with GULF, the piece is equipped with the in-house HEUER 02 movement, a first in the Monaco Gulf edition. TAG HEUER is aweing enthusiasts with a more striking, more refined version of the in-house HEUER 02 movement contained in the finely brushed and polished steel case. 

A truly attractive piece.

TAG HEUER AQUARACER PROFESSIONAL 300 ORANGE DIVER

Taking its cues from the Orange Diver Ref. 844, an all-time favourite, this watch shares the same codes as its predecessors: a luxury tool watch that brings out the adventurer in all watch enthusiasts. It features its essential orange colour contrasting with a striking blue colour to feel closer to the ocean. 

TAG HEUER CARRERA X PORSCHE LIMITED EDITION

A model defined by its sporty look and feel – a limited edition. The chronograph’s sporty design is made even more stunning by the aesthetic appeal of Porsche. The timepiece’s yellow accents are a nod to Porsche’s racing colour. An independent and powerful mindset for this new 2022 model.

TAG HEUER AQUARACER PROFESSIONAL 200 SOLARGRAPH

The sun, a limitless source of energy, inspired the creation of this new model, which incorporates the innovative solar module called Solargraph. No battery changes are required; it recharges with solar or artificial light. Light that also illuminates the Super LumiNova on the watch’s bezel, dial and hands, making the timepiece readable both day and night. 

TAG HEUER AQUARACER PROFESSIONAL 1000 SUPERDIVER

Created for deep diving and with exceptional performance. As the first watch to use calibre TH30-00 produced by Kenissi Manufacture SA, it is a milestone for TAG HEUER. Thanks to its helium valve, the watch was designed to work in saturation diving and to resist the most extreme pressures. It earned ISO 6425 certification for saturation diving watches. It features a custom protective case that is as resistant as the watch as well as a rescue dive torch.

TAG HEUER CARRERA PLASMA DIAMANT D’AVANT GARDE

D’AVANT GARDE technology combined with a disruptive design. Lab-grown diamonds, a major milestone in the brand’s more than 160-year-old history. A new way of mastering design and the play of light with material and the versatility of the diamonds allows for unbounded creativity. Cutting-edge aesthetics, versatility and design codes have the power to make a watch truly unique. An example of the company’s avant-garde, innovative spirit. 

From this outstanding event, we can draw two conclusions about the TAG HEUER brand and collectors of these luxury watches will understand the brand’s two main goals for 2022: INNOVATION AND CUTTING-EDGE STYLE. The new releases presented are set to lead the watch market with these amazing new models. 

Pantone® X IWC Schaffhausen

Color is one of the characteristics that make us choose one watch over another. This year, the famous Swiss watchmaker IWC Schaffhausen has teamed up with Pantone® to create some unique timepieces. Let’s discover the models unveiled at Watches and Wonders 2022.

IWC Woodland

This color, we are sure, will make many people fall in love with it. This deep green is inspired by the suits of elite pilots and the forest landscapes of the TOPGUN flying school. The watch is equipped with the IWC Manufacture Caliber 69380, which ensures accurate timekeeping measurements up to 12 hours. This movement is robust, precise, and reliable.

IWC Lake Tahoe

The color of Lake Tahoe is inspired by the typical winter white of the Lake Tahoe area. This area is often used for training by naval aviators. The 44mm white ceramic case contrasts perfectly with the black dial and hands. Like the previous timepiece, this model is also equipped with the IWC Manufacture Caliber 69380.

IWC Mojave Desert

It is the location of the TOPGUN flight school that made this color possible. Indeed, this sandy color is inspired by the desert landscape that can be seen around China Lake. The Mojave Desert is equipped with the IWC 52615 movement, which has been designed to withstand extreme conditions. With its exceptional resistance to magnetic fields and a power reserve of up to 7 days, this watch is intented for the modern adventurer.

IWC Ceratanium®

This not-quite-black is mesmerizing thanks to its matte appearance. The new Ceratanium® material has an ultra-sophisticated manufacturing process. Behind this black envelope is the IWC Calibre 69385, an extremely robust, reliable and precise chronograph movement.

IWC Jet Black

This model features a deep, matte black color that is inspired by the technical components of modern jet aircraft. The watch is equipped with Caliber 82100 which gives it a nice 60-hour power reserve.

Discover also our other collections from IWC Schaffhausen:

IWC Aquatimer

This collection plunges us into the depths of the sea with their professional diving watches. The Jacques-Yves Cousteau chronograph is the flagship of the collection. 

IWC Da Vinci

Elegantly designed and timeless, IWC’s Da Vinci watches combine exquisite horological complications in models unlike any other.

IWC Ingenieur 

IWC Ingeniuer watches were born in the year 55 as a tribute to technical ingenuity. A collection marked by a robust and sporty style, with a high level of technical details.

IWC Pilot’s 

These watches were the precursors of the cockpit style for classic aviation watches. They are renowned worldwide for their extraordinary precision and interior technology.

IWC Portofino 

Discover the timeless charm of the Mediterranean lifestyle with IWC Portofino watches. Discretion, elegance and good taste in a complete collection for men and women.

IWC Portugieser

The Portugieser models are IWC’s most representative and emblematic timepieces. A collection of distinctive timepieces based on the highest watchmaking technology.

You want to know more about a particular model? Geneve Company remains at your disposal for any request.

The Breitling Navitimer, the favourite watch of aviators

The Breitling Navitimer is undoubtedly one of the primary cult watches on the watch scene. This iconic watch stands out with its slide rule dial. Pilots swear by it, and for good reason. A closer look at this legendary model.

The story behind the Navitimer

The Breitling Navitimer was created in 1952 to provide pilots with a true instrument they could wear on their wrist. Its name is a contraction of the words «navigation» and «timer». The slide rule on this watch allows wearers to analyse and solve all air navigation calculations. Hence, it is possible to calculate things such as fuel consumption and flight time and convert miles to kilometres. Indeed, when it came out, it was extremely popular with collectors.

The rebirth of the Navitimer

The Navitimer disappeared somewhat in the 1970s. Yet, it came back on the scene in 2009 when it was equipped with a manufacture movement, Breitling calibre 01, a technologically advanced chronograph movement that is COSC certified. Subsequently, in 2014, the case size was increased to enhance readability. Since then, the Navitimer has continued to captivate fans of watchmaking and aviation.

Discover some of our Navitimer models

The Navitimer 1 Automatic 38

This automatic watch perfectly combines historical charm and elegance in a contemporary timepiece. The case features a beaded bezel and comes with different straps. The Navitimer 1 Automatic is driven by Breitling calibre 17.

The Navitimer 1 B01 Chronograph

The Navitimer 1 B01 Chronograph, which measures 43 mm in diameter, combines technical mastery with an original design. It contains the Breitling manufacture calibre 01, the perfect example of excellence and reliability. This model is distinguished by its steel case, its black dial with a red seconds sweep hand, its silvered chronograph counters and its applied hour markers.

The Navitimer 1 Chronograph

The 41 mm version features a black, blue or silver dial with tone-on-tone counters. The famous circular slide rule on the bidirectional rotating bezel makes it possible to perform all necessary air navigation calculations. The model is a COSC-certified chronometer, thus meeting the highest demands in terms of precision and reliability.

There are more models available in store and at our e-shop. Please contact us if you have any questions.

Limitierte Editionen und Neuheiten bei Geneve Company

500, 800, 1000 – in unserer Boutique warten (sehr) limitierte Auflagen auf Sie. Entdecken Sie sie noch heute. Unsere Flaggschiffmarken wie IWC, Breitling, Omega, Jaeger-Lecoultre und Panerai bieten wahre Schmuckstücke in einer limitierten Auflage an.

IWC Schaffhausen

Seit 1868 produziert IWC Schaffhausen echte Meisterwerke der Uhrmacherkunst, die weltweit einen erstklassigen Ruf genießen. Die Marke bietet drei Uhren in limitierter Auflage an, die wir Ihnen nachfolgend zeigen.

Auswahl

IWC SCHAFFHAUSEN
DA VINCI AUTOMATIC EDITION „150 YEARS“
IWC SCHAFFHAUSEN
BIG PILOT‘S WATCH EDITION „LE PETIT PRINCE“
IWC SCHAFFHAUSEN
BIG PILOT‘S PERPETUAL CALENDAR EDITION „RODEO DRIVE“

Breitling

Seit 1884 erobern Breitling-Uhren die Handgelenke vieler Männer und Frauen, die sich für die feine Schweizer Uhrmacherkunst begeistern. Einige von ihnen haben sogar das Privileg, einen der Zeitmesser zu tragen, von denen es nur eine begrenzte Anzahl gibt.

Auswahl

BREITLING
AVENGER AUTOMATIC GMT 45 NIGHT MISSION
BREITLING
NAVITIMER 1 B01 CHRONOGRAPH 43
BREITLING
PREMIER B01 CHRONOGRAPH 42 BENTLEY CENTENARY

OMEGA

OMEGA ist seit über 160 Jahren Teil der Geschichte der Zeitmessung. Das Vermächtnis der Schweizer Marke basiert auf ihrem Engagement für Qualität, Design, Präzision und dem hohen Niveau ihrer Uhren, die seit dem 20. Jahrhundert in vier Kollektionen präsentiert werden: Constellation, De Ville, Seamaster und Speedmaster. Darunter befinden sich drei limitierte Ausgaben.

Auswahl

OMEGA
SEAMASTER DIVER 300M CO-AXIAL MASTER CHRONOMETER
OMEGA
CONSTELLATION CO-AXIAL CHRONOMETER 38 MM
OMEGA
SEAMASTER RAILMASTER CO-AXIAL MASTER CHRONOMETER
TRILOGY

Jaeger-LeCoultre

Seit ihrer Gründung hat es die Marke Jaeger-LeCoultre immer wieder geschafft, Liebhaber schöner Dinge zu verblüffen und in Erstaunen zu versetzen. Dies gilt für allem für ihre Uhren, die nur in einer begrenzten Stückzahl erhältlich sind.

Auswahl

JAEGER-LECOULTRE
REVERSO CLASSIC LARGE DUOFACE
JAEGER-LECOULTRE
POLARIS CHRONOGRAPH

Panerai

Panerai entwirft und fertigt seine Uhrwerke und Uhren in seiner Neuenburger (Neuchâtel) Manufaktur und verbindet dabei italienisches Design und Geschichte mit Schweizer Uhrmacher-Know-how. Eine dieser Kreationen ist extrem limitiert und nur in wenigen Exemplaren erhältlich.

Auswahl

PANERAI
RADIOMIR 1940 3 DAYS ACCIAIO

Alle in diesem Artikel vorgestellten limitierten Editionen finden Sie in unseren Boutiquen oder auf unserer Website.