Etiqueta: #watch #watchlovers #watchfam #longines #genevecompany #grancanaria #newstore #swiss #geneva

Business Class/Chronopassion/Diseño/Lanzamientos/Lifestyle/Marcas/relojes
Posted on

HISTORY SINCE 1832

by Marine Heim

What does Longines mean?

The term Longines comes from the term the longines, meaning long meadow, elongated fields. When it comes to the origins of the brand, we could think from 1880, when the brand was registered in the Federal Office of Intellectual Property or even in 1889, when the logo was registered, the classic sandwatch with wings with equestrian inspiration. 1893? Registered in the international office, being the oldest brand with registered activity.

If we want to be precise, it starts in 1832. 

3 partners, August Agassiz and two others founded their watchmaking agency in Saint-Imier, pocket watches being their speciality. Later, it was Ernest Francillon who was the driving force behind the company.

1913

In this pre-World War I year, Longines developed its first monopusher wrist chronograph caliber, the 13.33Z. An excellent movement of high quality, 29.00 mm in diameter, it is equipped with a 30-minute counter and measures the time with great precision.

2014

Elegance is an attitude is the brand’s slogan and one of its core values. This was the inspiration for the Elegant collection, which perfectly represents the classicism and sobriety inherent to the watch brand itself. Each model in this collection represents its own definition of elegance.

NOWADAYS

A few years ago they unveiled a revolutionary development in timing. The Longines Positioning System, which provides instant data on the exact position of the horses during the races as well as their ranking.

NOVELTIES

Here at geneve company we always strive to have the best possible quality watches. We always have the best new products in this highly cultivated world. With Longines more of the same, here we bring the most remarkable novelties of the brand on our website. 

Next, these novelties are: Master collection, Hydroconquest, Dolcevita and Hydroconquest XXII Commonwealth Games.

LONGINES MASTER COLLECTION

LONGINES HYDROCONQUEST

LONGINES DOLCE VITA

LONGINES HYDROCONQUEST XXII COMMONWEALTH GAMES

These watches from Longines are the ones representing the icons from the brand, so here at geneve company we wanted to present them to you. Being able to see that we offer you the best possible watches. 

Discover more on our website about Longines novelties or other ones

Geneve Company

Brillan sus ojos/Chronopassion/Lanzamientos/relojes
Posted on

New store: Longines in Geneva!

by Marine Heim

Last month, the prestigious Swiss watchmaker Longines, synonymous with elegance, luxury and refinement, opened its new shop in the centre of Geneva

It all began in 1832 when Auguste Agassiz and two partners founded a watch shop in Saint-Imier. That same year, they produced their first movement, the 20A, a 20-ligne model that had an anchor escapement, a winding device and a time setting device. Over the years, the company established itself around the world, particularly in the United States.

The year 1852 was a key one for Longines, as it marked the arrival of the economist Ernest Francillon, Agassiz’s nephew. Taking the reins of the family business, the economist implemented a range of developments, including the Longines factory in 1867. Shortly after the opening of the workshop, the watch brand earned its first medal at the Universal Exhibition in Paris, the first in a long series of recognitions. The winged hourglass brand, which is now part of the Swatch Group, is the oldest watch brand still in use, unchanged. Its watches are unmistakable symbols of passion for excellence.

New shop

At 40 Rue du Rhône, one of the best-known shopping streets in Switzerland, Longines’ newest shop windows have been waiting to be discovered since October 2021. The shop was designed to offer an elegant and luxurious setting.

On the outside, you will find a clean and sophisticated façade showcasing the brand’s identity. Inside, the shop is warm and welcoming, elegantly featuring an array of materials in the watchmaker’s signature colours. Moreover, it is the only shop with a Collector’s Corner, an area reserved exclusively for vintage watches.

Longines describes this new shop as “a contemporary interpretation of Longines’ traditional values and illustrates the brand’s innate ability to match elegance and innovation.”

Five Longines piece we love

MASTER COLLECTION MOONPHASE L24094786

EVIDENZA L26424734

HYDROCONQUEST L37813069

LA GRANDE CLASSIQUE L49184116

HERITAGE AVIGATION BIGEYE L28161932