The watchmaker and the German carmaker launch a stunning new watch together
The brands announced the launch of the TAG Heuer Carrera Porsche Chronograph, the first tribute to the historic partnership between the two companies. It marks the start to a long-term cooperation that will range from competitions to product development.
The limited edition is available exclusively at Geneve Company
Both TAG Heuer and Porsche have a rich history and a reputation for innovation. But they are also known for their use of cutting-edge technology, their dynamic, free-spirited mind-set and their gift for design excellence.
For over half a century, their respective histories have been intertwined in intricate and fascinating ways. It could no doubt be argued that the legacies of both brands show certain similarities evident in retrospective, including the very founding of the companies, which in both cases is thanks to a self-taught entrepreneur.
Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations forever changed their respective fields. Heuer was responsible for the production of the first chronograph; Porsche invented the electric wheel-hub engine.
Based on the design of the TAG Heuer Carrera Sport Chronograph with its characteristic tachymeter scale engraved on the bezel, the new model incorporates features inspired by the essence of Porsche design. The captivating chronograph combines two icons of performance, quality and innovation, managing to bring together the worlds of Porsche and TAG Heuer in a way that exhibits the excellence of both brands while staying true to their essence.
The bezel features a Porsche inscription engraved with the same unmistakable font also used on the indexes. The watch uses the colours red, black and grey for all its elements, while the transparent sapphire crystal case back allows admirers to observe the oscillating weight that has been redesigned as an affectionate nod to the iconic Porsche steering wheel and features printed Porsche and TAG Heuer inscriptions.
The dial boasts an asphalt effect created especially for this model that reflects a passion for the road, and the Arabic numerals recall the numbers on the dashboard of stunning Porsche sports cars.
The outstanding model is completed inside by the in-house Calibre Heuer 02 movement, which builds up an impressive 80-hour power reserve.
Moreover, since it is a special edition watch, the TAG Heuer Carrera Porsche Chronograph is delivered in a specially made box featuring a style and colours to match the stunning watch contained inside.
Details
Movement: Automatic Calibre Heuer 02.
Case: Diameter of 44 mm. Crafted in polished and fine-brushed stainless steel.
Crown: In stainless steel at 3 o’clock, with a red band.
Water resistance: 100 metres (10 bar).
Dial: Grey with asphalt effect.
Counters: At 3 o’clock: black azurage minute chronograph counter with a red-tipped rhodium-plated hand.
At 6 o’clock: black azurage seconds chronograph counter with a rhodium-plated hand.
At 9 o’clock: black azurage hour chronograph counter with a red-tipped rhodium-plated hand.
Date indicator at 6 o’clock.
Strap: Embossed black calfskin with hand stitching, black calfskin lining.
Available at Geneve Company
