From 24 to 28 November 2021, watch lovers have a date at the most important watch fair of the year: Dubai Watch Week (DWW)
Collectors, residents and tourists in Dubai will have the chance to discover 45 watch manufacturers together in an area of 70,000 m2 in the heart of Dubai’s financial district, where this highly-anticipated event will be held after the cancellation of several national and international watch shows following the pandemic. Created in 2015 by Ahmed Seddiqi & Sons, the 2021 edition of this biennial watch event coincides with the 50th anniversary of the creation of the United Arab Emirates and the Dubai 2020 World Expo spanning a period of six months. The list of activities includes the Horology Forum, which will consist of a series of round-table discussion, workshops and masterclasses led by expert craftspeople, and the Creative Hub, an educational and cultural platform for sharing watchmaking knowledge. Most importantly, visitors will be able to discover the latest releases from major brands like Chopard, Rolex, Audemars Piguet and Tudor. Major brands not attending the show include Patek Philippe and the brands of the Seiko Watch Corporation (Seiko and Grand Seiko), the Swatch Group (Omega, Breguet, Mido, Blancpain, Rado…) and the Richemont Group (IWC, Cartier, Panerai…).
Official website: https://www.dubaiwatchweek.com
Participating brands
Here are some of the watch brands available at Geneve Company that will be exhibiting at Dubai Watch Week 2021. Bell & Ross | Breitling | BVLGARI | Chopard | Montblanc | Oris | TAG Heuer |
Dubai, the new Honk Kong?
Avec le programme prévu pour la 5e édition de DWW, l’impressionnante palette de marques réunies par Ahmed Seddiqi & Sons et l’Exposition universelle de Dubaï 2020 se déroulant en même temps, Dubaï sera au sommet de la scène horlogère internationale, au point d’éclipser la Suisse et Hong Kong pour devenir le centre de gravité du monde horloger.
Did you know?
The Dubai 2020 World Expo is taking place from 1 October 2021 to 31 March 2022. Some 25 million visitors are expected to attend what is set to be the largest global event since the start of the Covid-19 pandemic and the first World Expo organised in the Middle East. Building a better world, shaping the future and connecting minds through sustainability, mobility and opportunities are the main goals of this monumental and historic event: Dubai 2020 World Expo.
